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1997 Acura Integra Type R auctioned for $63,800

The Acura Integra, also known as the Honda Integra, was a front-wheel-drive sport compact car that neatly slotted between the Honda Civic and the Honda Accord. The Integra's sportiness wasn't just in its design, as there were a number of quite powerful engine choices for it, and some handling improvements. The mid-to-late-1990s second-generation car was available as the nearly-200-horsepower Type R version, which made a lasting impression no matter if you were an Acura customer, a Honda customer, a British motoring journalist putting the car through its paces in Wales or a PlayStation Gran Turismo gamer driving a virtual Integra at a fictional race track. The bug-eyed, sharply detailed Integra Type R, complete with a strengthened chassis, lightened spec, white wheels and a sizable rear wing, was an instant classic, and two decades later their values are definitely on the rise. No wonder, as they've been called the best-handling front-wheel-drive cars made, and there's some strong competition for that title. However, while the Integra Type R was sold new in limited numbers (just 320 units for the U.S. market in 1997), it wasn't envisioned just how much they could be worth in 2018. The past weekend, a certain high point was reached, as a 1,200-mile, Championship White, Acura-badged example was sold at a Barrett-Jackson auction for an eye-watering $63,800 with fees included. That is roughly double what the car cost new, no matter how new-condition it is. Perhaps the $60K+ sale price for the Type R was foreboded by a particular Florida-based car selling for $40,750 in late June, on Bring a Trailer. That car wasn't even in as-new condition, as it had already accumulated almost 60,000 miles. While these prices might reflect in the values of other used Integra Type R cars and even the more regular-issue, 170-horsepower Integra GS-R models, it might turn out be a blessing for the existing examples not ravaged by road salt or modding in usual Honda fashion, or stolen and parted out: As the values for Type R's keep climbing, it provides even more of an incentive for Type R owners to keep their cars in good or excellent shape. We're just hoping for a sweet spot there, so that the Integras won't all be mollycoddled and cocooned for fear of depreciation — these cars need to be used, out on the road with the VTEC singing, nearing 8,500 rpm. That's what they were designed for.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda CEO says we shouldn't expect any new sports cars

It wasn't so long ago that Honda was known for its sporty two-door models, with models ranging from the Civic del Sol to the Prelude and from the Acura Integra and RSX to the Honda S2000. But look at its range today and all you'll see are the Civic and Accord coupes. Honda has essentially let competitors like the Scion FR-S/Subaru BRZ and Nissan 370Z take the place it once claimed as its own. But if you were hoping Honda would fight back with a new coupe or convertible of its own, we're afraid you're going to have to downgrade those hopes to pipe dreams.
While in Japan ahead of the Tokyo Motor Show, Autoblog had a chance to sit down with American Honda CEO Tetsuo Iwamura (pictured at right). When we asked about the potential for a new sports coupe or convertible in the Honda or Acura lineup, he pointed to the current Civic and Accord coupes - not to mention the upcoming new NSX - but said that Honda has no replacement for any of the aforementioned models (or a rival for the FR-S or 370Z) in the pipeline, saying only that the company is monitoring potential demand.
What Iwamura-san did note was that he's a personal fan of the new S660 roadster (pictured above) set to be unveiled tomorrow, and he is pushing (or at least hoping) that it will come to North America. Given that he's head of both Honda's American office and its global automobile operations, one might think that the only person he would have to persuade is himself (well... himself, and potential buyers), but the sporty droptop looks to be about kei-sized, which sadly suggests that it may be too small for American tastes and perhaps not designed with US crash-test standards in mind anyway.