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2017 Acura MDX Sport Hybrid goes on sale in April for $52,935

If you like the hybrid tech of the Acura NSX, but don't need a six-figure, 191-mph supercar as your daily driver, you might enjoy the extra room of the Acura MDX Sport Hybrid. It uses the same SH-AWD system with three electric motors as its racier stablemate – and puts a naturally aspirated 3.0-liter V6 up front – but seats up to seven people. It goes on sale in early April, and Acura has announced a starting MSRP of $52,935. The MDX Sport Hybrid starts at $7,910 higher than the base, front-wheel-drive MDX, but only $1,500 more than the comparably equipped, non-hybrid MDX SH-AWD. It offers 31 more ponies, for a total of 321 peak horsepower and of 289 pound-feet of torque. It's less expensive than the other Acura to use the Sport Hybrid system, the RLX sedan, which starts at $59,950. (That car incurs a price premium of $5,500 over its P-AWS-equipped FWD base model; there's no non-hybrid AWD RLX.) The MDX Sport Hybrid gets an EPA-rated 26 mpg city, 27 highway, and 27 combined. Compared to the conventional MDX SH-AWD's 18/26/21 mpg rating, its biggest fuel economy gains are to be found in city driving. The Sport Hybrid's figures are even slightly better than the 25/26/26 mpg Acura expected when the car debuted in New York last year. The MDX Sport Hybrid should be fairly entertaining to drive, too, at least for a utility vehicle. It's Acura's most powerful SUV to date, and it offers four driving modes: Comfort, Normal, Sport, and Sport+. A seven-speed dual-clutch transmission handles the gear changes, but the driver can take control via a pair of paddles on the back of the steering wheel. The SH-AWD system's torque vectoring feature promises to help make the MDX proficient in the twisty bits, too. Related Video:

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2016 Acura MDX gets 9-speed transmission, added refinement

It's a car we barely think about until Acura announces it's done something to it, but the MDX is rather popular with those questing for a crossover. For 2016 the third-generation, luxury three-row people-carrier gets a slightly higher MSRP, but better standard equipment and options to go with it. The big change is that the nine-speed automatic transmission with tighter ratios and faster gear shifts, as well as its push-button gear selector, has finally migrated from the top-dog RL sedan. So too the upgraded twin-clutch Super Handling All-Wheel Drive, paired here with the unchanged 290-horsepower, 3.5-liter six-cylinder. We thought adding three more cogs was supposed to make for better fuel economy, but in some cases the EPA ratings on the 2016 MDX have gone down by one mile per gallon. The base 2015 MDX is rated at 20 city, 28 highway, 23 combined; the 2016 is rated 19 city, 27 highway, 22 combined. Add SH-AWD on the 2015 and you're looking at 18 city, 27 highway, 21 combined; on the 2016 that's 18 city, 26 highway, 21 combined. If you add idle-stop to those models you restore the city and combined ratings, but still lose that extra mile on the highway. On the options list is a group of safety and driver assistance features grouped under the AcuraWatch rubric. You can add the whole kit for $1,500 to the base model, but some of its features like Lane Keep Assist and Forward Collision Warning, which you can also option on the 2015 model, are added with the Technology Package. The full suite, which includes model-firsts like Road Departure Mitigation and Rear Cross Traffic Monitor, is standard once you step up to the Advance Package. Other tech treats get baked into all trims, like the easy entry/exit driver's seat slides back 1.4 inches when you're getting in and out, the TPMS fill assist that sounds a beep when you've inflated the tires to the correct pressure, Siri Eyes Free voice recognition and a frameless rearview mirror. The price to get in on all this is $42,865, a a $1,100 bump over the 2015 model, but that's not a blanket increase across the lineup: the MDX with the Technology Package, for instance, has only gone up $250. The upper limit comes with the MDX SH-AWD with idle stop and the Advance, Entertainment & AcuraWatch Plus Packages for $57,080, a $100 increase over the top-of-the-line 2015 trim. The press release below has plenty of details.