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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda to compete in seven Pike's Peak classes in 2014

The Pikes Peak International Hill Climb is one of the greatest events on the international motorsports calendar. Its Unlimited class harkens back to the old days of racing, when teams built vehicles to be the fastest with whatever they had. Honda is returning to the event for 2014 for its second year as a sponsor and participant, and it's bringing some cool machines of its own.
The company is fielding seven entrants this year, which is somewhat smaller than last year. In 2013, it brought 11 factory-supported vehicles in 10 classes, including an insane Honda Odyssey with a 532-horsepower turbocharged V6 engine. There's no need to be too disappointed by the shorter list, though. Former 24 Hours of Le Mans-winner Romain Dumas is back piloting a Honda-powered Norma chassis up the hill in the Unlimited class. Dumas attempted to race the car last year, but it broke down during his run. Other competitors include an NSX (pictured above), Fit B-Spec and an S3700, which is an S2000 with a 3.7-liter V6 engine.
In its role as sponsor, Honda says it has also worked with the sanctioning body to add an AirFence safety barrier along some corners for the motorcycle and ATV riders. This year's Pikes Peak is being held on Sunday, June 29. Scroll down to read the full details about Honda's team and start getting excited for this year's running.

2021 Acura TLX A-Spec Long-Term Update | How's it handle?

A couple of months have passed since we took delivery of our new 2021 Acura TLX A-Spec long-term tester, and the miles are starting to pile on — the odometer just clicked past 6,000. I was particularly eager to get behind the wheel of our TLX, as my first go-round in AcuraÂ’s new sports sedan left me feeling good about where Acura was headed with this car. That said, I only spent about an hour in the saddle during my first drive experience, and that time was on unfamiliar roads. The stint I just completed was a full month, and in that time I treated the TLX as if I owned it. So much so, that I completed the same mini road trip with it that I took in my 2001 Acura Integra GS-R last fall. The destination was southern Indiana, an unexpected but heavenly place to test the handling of a car. Just go south or east from Bloomington, Ind., on the squiggly lines you see on Google Maps. I promise you wonÂ’t be disappointed. Photo evidence of both trips below, including my friendÂ’s Alfa Romeo Giulia(s). The TLX was an absolute peach on the hundreds of miles of winding pavement. Despite its BMW 5 Series size, the TLX handles like a compact car. Its chassis is rigid and unbending through every kind of corner. This isnÂ’t the Type S (nor is it an Advance trim with the adaptive dampers), but itÂ’s all the chassis you could want on a backroad. ThereÂ’s enough give from the dampers to smooth out the bad spots, but itÂ’s dialed in to provide unwavering stability in big weight transfers, too. Acura struck a happy balance. Credit for this carÂ’s poise under stress on less-than-ideal roads should also be given to the new independent double wishbone front suspension design. You can sense it sorting out dips and changes in the road as youÂ’re battling through a rough corner. The big 255-section-width tires stay confidently glued to the pavement, communicating grip levels through the wheel and chassis as you go. The super-quick steering ratio from the new electric rack does a decent job of simulating road feel, but the best part about it is the rackÂ’s sheer speed. Acura takes full advantage of this sedanÂ’s rigid chassis with that quick, precise turn-in. ItÂ’s not quite as fast as the Alfa Romeo GiuliaÂ’s energetic steering, but the end result is a car that changes direction the moment your brain decides it wants to. What really ties this carÂ’s handling together is AcuraÂ’s torque-vectoring SH-AWD system.