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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Acura prices hand-built TLX PMC Edition at $50,945

Acura unveiled the 2020 TLX PMC Edition sedan at this year's New York Auto Show along with the MDX PMC Edition Prototype. Both models adopt the same hand-finished build processes employed at Honda's Performance Manufacturing Center to create the Acura NSX. In the case of the sedan, that means a body-in-white pulled off the line at Honda's Marysville plant so that PMC technicians can install the interior, drivetrain, suspension, wiring harnesses, and electronics. After that, the TLX PMC undergoes the same quality control checks conducted on the NSX, including a dyno run and water leak test. The price: $50,945, which includes $1,995 for handling and destination. In addition to the craftsmanship, the sedan combines two options that normally cannot be combined, the A-Spec and Advance Packages. They install the 290-horsepower 3.5-liter V6 and Super Handling All-Wheel Drive, the A-Spec's stiffer dampers and quicker steering ratio, plus sharper exterior components like the restyled bumper, larger exhaust tips, and gloss black roof panel. Comfort features include heated and ventilated front sport seats, leather and Alcantara seating, black leather steering wheel, black headliner, surround-view camera, heated rear seats, and Acura's 10-speaker ELS Studio audio system. Cosmetic go-fast changes are seen in the red instrument cluster and red accent lighting. The whole package gets drenched in Valencia Red Pearl paint formerly exclusive to the NSX but making one special appearance here, the crimson infused with mica, metal flake and "nano pigments" for keener color. Black, 10-spoke, 19-inch wheels anchor the sedan to the road. The U.S. will see just 360 examples of the TLX PMC, each one numbered with a plaque on the dash. Deliveries to dealers begin this month — each sedan transported in a single-car carrier. The entire production run is scheduled to take six months, after which we're told Acura will begin working on the MDX PMC.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.