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2016 Acura RDX arrives with freshened styling, powertrain enhancements [UPDATE]

UPDATE: The 2016 RDX comes with a six-speed automatic transmission, not a nine-speed. The text below has been edited to reflect this. Launched in 2012 for the 2013 model year, the second-generation RDX is hardly an old vehicle, and the luxury crossover is coming off its best sales year ever, according to Acura. Still, three years after the debut, the Japanese automaker is giving the CUV a thorough refresh with a facelift and bountiful new tech at the 2015 Chicago Auto Show, with sales set to kick off this spring. The most obvious update at the front for the 2016 RDX is Acura's Jewel Eye LED headlight array already found on some of its other models, but the improvements go a lot further than just the lighting. All of the fascia's lines appear just a little sharper and the added chrome helps grab the eye. The refinements are similar at the rear, where there are now LED taillights. While not obvious on the surface, the structure underneath is supposed to offer better frontal crash performance, too. Acura's engineers turned their attention to the RDX's powertrain for some tweaks, as well. The crossover now benefits from a nine-speed automatic gearbox to replace the previous six-speed. The 3.5-liter V6 with cylinder deactivation also gets a slight upgrade to make 279 horsepower and 252 pound-feet of torque – up 6 hp and 1 lb-ft over the 2015 model. The changes benefit fuel economy by one-mile-per-gallon on the highway with ratings of 20 mpg city and 29 mpg highway for the front-wheel drive version and 19/28 with all-wheel drive. The 2016 RDX is also packed with new tech to improve drivability and safety. Active front and rear engine mounts should improve NVH, and the all-wheel-drive system has more rear bias. Inside, the cabin trim sees an update, and heated front seats are standard. The optional Technology Package now gets an eight-way power front passenger seat, the company's dual-screen multi-info display and both blind spot and rear cross traffic monitoring. However, for those looking for a ton of gadgets to brag about, the new Advance Package option is the place to be. It includes rain-sensing wipers, front fog lights, remote engine start, ventilated front seats, front and rear parking sensors, an auto-dimming driver's side mirror and the full suite of the AcuraWatch safety assist functions.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.