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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Hands-on with Acura's novel touchpad infotainment interface

After Acura's Precision Cockpit was unveiled here in LA, I sat in the, uh, driver's seat of the wheel-less interior mockup to get a feel for how this new touchscreen-free touch interface works. There are a lot of good ideas inside. Here are 11 things you should know. It's less like a trackpad and more like a remote-control tablet. So instead of letting you move a cursor relative to its last location like the trackpad on a laptop, each point on Acura's trackpad is mapped to a corresponding point on the center display. If you want what's in the upper right corner of the display, you touch and click in the upper right corner of the trackpad. Simple. I figured it out in two minutes. Maybe less. The whole thing is surprisingly intuitive. The ease of use is helped by the fact that the targets on the screen are pretty big – no tiny "buttons" to fiddle with. The clicks are real. The trackpad actually moves when you press down, so no need for simulated haptic feedback. In their research, Acura engineers found that accidental touches and presses are a real issue. We could have told them that – hit a bump while using a finicky remote interface like Lexus's all-but-abandoned joystick thing, and you select an item half-way across the screen from the one you intended. The placement of the trackpad in this concept interior also helps avoid unintentional inputs – it's not in the middle of the center console where it might get brushed or bumped, but instead in its own little cave at the base of the center-stack waterfall. (Acura's low-profile button-based transmission selector suddenly makes a whole lot of sense.) View 13 Photos Lots of cues cut down on distraction. You hover over the option you want before positively confirming the selection with a hard press. There's no cursor to find and reposition like in the Lexus trackpad system The red highlight gives the necessary visual cue that you put your finger in the right place. The pad is slightly dished to give you a tactile cue of where the center and edges are. It allows you to build up muscle memory, sort of like how you know generally where the "keys" are on your smartphone or tablet's virtual keyboard by now. Or at least I do on mine. You look at the screen, not what you're touching. The problem with touch screens is that they have to be low down in the car so you can reach them. That means you have to look down from the road to stab at what you want.

Is the original Acura NSX a perfect supercar?

The long-awaited arrival of the second coming of the Acura NSX has naturally brought with it many deep retrospectives on the first Acura NSX. Xcar is the latest with a stint in the time capsule, lining up three NSXs to sample at a track in the UK. There's the red wonder that started it all, the standard aluminum-bodied car that went on sale in 1990, so simple and easy-to-drive, extracting more joy than many thought possible from a 3.0-liter V6 with 'just' 270 horsepower and 210 pound-feet of torque. The 25-year-old exotic shows its years, but mostly because of an automatic transmission that dampens throttle response and doesn't like changing gears. The praises it earned in the day, however, still remain, namely excellent steering, handling, and feedback. After that comes laps in the first NSX Type R, the model that lost more than 250 pounds by having no air conditioning, sound deadening, or stereo, and lightweight tweaks like carbon seats and thinner glass. Although it the tuning makes it much harder, the presenter wants to know, "Why isn't Honda making a car like this today?" Then there's the 2002 model, the one that would only last three years before closing the door on a fifteen-year run. It got better at the same time as it got softer, but by then the NSX had nothing left to prove; it hit every one of its targets, it realigned the segment in ways we're still benefiting from, and for at least half of its run nothing else could touch it. Based on the reviews so far, that might include the brand new, very good and very complicated NSX. Check out the video above for Xcar's take. Related Video: News Source: Xcar via YouTube Acura Honda Coupe Luxury Performance Videos xcar honda nsx