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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Precision Concept previews the future of Acura design [w/video]

When we drove the 2014 Acura RLX Sport Hybrid two years ago we celebrated its massive handling and carped on its milquetoast styling. We'd have done backflips if the internals of the brand's flagship sedan had been wrapped in the sheetmetal of the Acura Precision Concept. Don't get us wrong, we still have some questions about the front end of the car in these images, but we're all-in on the side view and, more importantly, we applaud Acura for making a bold design statement. Acura says the Precision concept "literally will shape the direction of all future Acura products," bringing a "bolder, more distinctive future for Acura vehicle design." Hallelujah. As if you couldn't tell, this is the product of the Acura Design Studio in California, where Acura NSX veteran Michelle Christensen led the exterior work and NSX veteran John Norman led the interior design. Up front is what's called a Diamond Pentagon grille, which looks fussy here but we won't make final judgments until we see it on the Detroit Auto Show floor later today. Come around to the side and the low-slung, rear-wheel-drive proportions on 22-inch wheels are the last thing we'd expect from a design study for an Acura sedan. It is about two inches shorter than the 2016 BMW 750i with a wheelbase that is 4.4 inches shorter, and sits six inches lower. Intensely sculpted surfaces flow from the exterior into the cabin, like the CHMSL that breaks the rear backlight to roll into the rear headrests. Interior elements thrust like geologic formations, popping with mixed materials, floating rear seats, a small steering wheel and floating gauge locked onto a tiered instrument panel. The wide, curved screen atop the center console experiments with a floating touchpad to control a concept human-machine interface. Acura says everything about the Precision concept is an expression of the company's "Precision Crafted Performance DNA." We have no idea how Acura plans to integrate this into its product line; put the Precision on a showroom floor right now and every other current Acura model save the NSX would squeal away and hide. But we welcome the attempt. We can't wait to see what happens. Acura Precision Concept Points to Bold Future for Acura Design DETROIT, January 12, 2016 – The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design.

2019 Acura RDX compact crossover goes into production in Ohio

Acura has kicked off production of the all-new 2019 RDX, capping a $54 million investment in new technologies and processes at its plant in East Liberty, Ohio, where the compact crossover will be built. It goes on sale starting in June, though prices are yet to be announced. The RDX is Acura's best-selling model, and the 2019 model was designed and developed in the U.S. for the first time. Acura says it's the first in a new generation of vehicles based on its Precision Crafted Performance brand direction, which is based on the Precision Concept and Precision Cockpit concepts from 2016. Honda's investment in its East Liberty Auto Plant brought two firsts for a mass-produced Acura: a new roller hemming process for the crossover's large panoramic sliding moonroof and the use of high-performance structural adhesives to increase body rigidity. It also gets a new multi-layer paint system to handle the new premium exterior color options. The RDX is powered by a 2.0-liter four-cylinder VTEC Turbo engine built in nearby Anna, Ohio. It makes 272 horsepower and 280 pound-feet of torque and is paired with Acura's 10-speed automatic, made at the company's transmission plant in Tallapoosa, Ga. Also notable is the "Super Handling All-Wheel Drive" system, which shifts more power to the rear axle to improve handling. It also gets a new, lightweight Acura-only platform that stiffens the body and adds more interior room and cargo space. Acura is also debuting a new True Touchpad Interface in the RDX that offers a unique one-to-one position with the 10.2-inch center display screen that works a little differently than a traditional cursor interface. You can read our review of it here. Related Video: Featured Gallery 2019 Acura RDX production Image Credit: Acura Plants/Manufacturing Acura Crossover acura rdx