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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Lincoln Aviator vs Cadillac XT6 | How they compare on paper

There have been big, three-row family crossovers for quite a while now, but until recently the luxury market hasn't fully embraced them. Sure, you could literally get one with a third row, but unless you were a kid, chances are the term "dungeon-like" was going to be tossed around. Things are changing now, however, as new and redesigned entries are starting to hit the market. We've recently had a chance to get our first drives of the 2020 Lincoln Aviator and 2020 Cadillac XT6, two all-new three-row crossovers from American luxury brands. We also got a turn behind the wheel of the updated 2020 Volvo XC90. However, since none of our editors have yet to drive to drive them all, we wanted to see how they compare on paper, examining their engine specs and interior dimensions. We also included the 2020 Acura MDX, the original three-row luxury crossover, which continues to sell well despite approaching the end of its current generation. That it offers a hybrid model makes it that much more applicable given the Aviator and XC90 also offer gasoline-electric powertrains, albeit of the plug-in variety. 3 Row Luxury Crossovers Powertrains View 1 Photos Non-hybrid MDX has a 5,000-pound max tow rating. How do their performance and fuel economy compare? This one is absolutely no contest. The 400-horsepower Lincoln blows away its competitors despite having a price tag that's similar to the 310-horsepower Cadillac and in between the XC90's T5 and T6 models. At least the Acura is considerably cheaper. Besides the eye-popping output, the estimated 0-60-mph time of 5.5 seconds (gleaned from the mechanically similar Ford Explorer ST) is appreciably quicker than the others. Now, fuel economy is a bit lower, but the efficiency of Volvo's four-cylinder engines are likely more susceptible to varying due to driver differences. It should also be noted that the Cadillac gets the same combined fuel economy estimate as the Aviator despite having 90 fewer horses and 144 fewer pound-feet of torque. Just one of the ways where the XT6's prospects dim in the presence of its cross-Michigan rival. The Cadillac is also not available as a hybrid model. The others are, but are disparate. The Lincoln Aviator Grand Touring and Volvo XC90 T8 are similar in concept: range-topping models that are as much about adding performance as they are fuel economy. Their hefty price tags certainly reflect that as well.

2019 Acura ILX gets a makeover with more standard safety features

The 2019 Acura ILX compact luxury sedan has finally been redesigned to fit the look introduced by the TLX and RDX. According to Acura, the entire nose from the A-pillar forward and the whole rear fascia have been changed. Up front the car has the pentagonal grille and angry LED lights that are Acura signatures, and they're complemented by crisply creased sheetmetal across the rest of the car. The results are a far sportier, far less anonymous machine. The car will continue to be available in normal and A-Spec versions, with the latter consisting mainly of appearance items such as 18-inch wheels, dark trim and lights, and a rear spoiler. Exterior enhancements are the primary change to the new ILX. The interior is nearly unchanged except the A-Spec has some stylish sport seats similar to those in the RDX A-Spec. Acura also says the infotainment system has been upgraded to be faster, and it has fresh graphics and Apple CarPlay and Android Auto compatibility. But this is not the system found in the completely new RDX, just an updated version of the current infotainment. The last big upgrade to the ILX is the inclusion of the complete AcuraWatch suite of safety features on all ILX models. This includes automatic emergency braking, lane-keep assist, adaptive cruise control and road departure mitigation. Aside from these changes, the ILX is still pretty much the same as the old one. Under the skin is the same naturally aspirated 201-horsepower 2.4-liter four-cylinder as the current model. It's still coupled to an eight-speed dual-clutch automatic transmission and powers solely the front wheels. The 2019 ILX goes on sale in October, but pricing has not yet been announced. Related Video: