2004 Acura Rsx Type-s on 2040-cars

Auto blog

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Acura TLX GT racecar to make motorsports debut at Detroit Grand Prix

Acura debuted its TLX GT racecar at the 2014 Detroit Auto Show earlier this year, and it looks like the racer is set to get its first competitive outing in Motown as well. The RealTime Racing team is competing with a single car driven by Peter Cunningham for the Pirelli World Challenge rounds during the Detroit Grand Prix from May 30 through June 1.
Honda Performance Development is developing the TLX GT with a direct-injected, twin-turbocharged V6 engine, based on the production, naturally aspirated version, and all-wheel drive helps maintain traction. A second car is being added to the effort later.
The turbocharged Acura sedan will face competition in the series from vehicles like the Audi R8 LMS, Cadillac CTS-V, Dodge Viper, Nissan GT-R, Porsche 911 and more. With the Detroit Grand Prix hosting the sixth and seventh races in the Pirelli World Challenge GT class schedule, it doesn't seem that Acura is expecting to win the series in its debut season, but it will surely gain valuable experience.

2021 Acura TLX Long-Term Introduction | Loving the style, testing the substance

It’s not an understatement to say that the 2021 TLX is AcuraÂ’s most important car in years. Its purpose is ambitious: to be an authentic sports sedan with premium flair. When Acura is at its best, thatÂ’s what it does, as exemplified by the Legend and the third-generation TL. Can the TLX live up to that pedigree? WeÂ’ll spend the next year seeking answers as the attractive TLX joins our long-term fleet. The TLX is the sedan for Acura, carrying most of its aspirations as a sporting brand. Sure, thereÂ’s still the NSX, but a halo car needs to shine its light on something for mainstream enthusiasts to buy. As a reminder, the ILX is a dressed-up Civic and AcuraÂ’s former flagship, the RLX, is done. Put simply, thereÂ’s a lot riding on the TLX, but early indications are promising.  You will be able to find all future posts on our Long-Term 2021 Acura TLX page.  What we got Our new long-termer is a TLX A-Spec with Super Handling All-Wheel Drive. ItÂ’s powered by a 2.0-liter turbocharged four-cylinder rated at 272 horsepower and 280 pound-feet of torque teamed with a 10-speed automatic transmission with paddle shifters. It costs $47,775, including destination charges, which puts it near the top of the TLX range. Among the TLX's standard features are LED head- and taillights, a sunroof, heated front seats, satellite radio, Apple CarPlay, Android Auto and Acura's unusual True Touchpad interface. Beyond the basic equipment, Acura then breaks down content into three packages, but they're more like trim levels since you can't mix and match them, nor are there any additional options beyond SH-AWD. As such, the A-Spec basically takes the Technology package items (blind-spot warning, navigation, leather upholstery, ambient cabin lighting) and adds additional content, including 19-inch Shark Grey aluminum alloy wheels, LED fog lamps, ventilated front seats, a sport steering wheel, a wireless phone charger, and a 17-speaker Panasonic/ELS sound system. The A-Spec also looks different with gloss black accents, smoked light casings and a matte grey diamond grille that really stand out when paired with our long-termer's striking Apex Blue Pearl Paint ($500 option). Our car also arrived on 255/40 R19 all-season tires but we plan to swap them for winter rubber. Why we got it The A-Spec is the enthusiast version. It looks and feels the part of a proper sports sedan. The interior, with the supportive seats and flat-bottom steering wheel, reinforces the idea of athleticism.