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Acura launches ad spots for Seinfeld's Comedians in Cars Getting Coffee

Acura and Jerry Seinfeld are expanding their partnership as season three of the comedian's web series, Comedians in Cars Getting Coffee, prepares to debut. Seinfeld has paired with director Barry Sonnenfeld to create a series of ads for the luxury brand showcasing the new Acura RLX and MDX.
There are eight spots, written by Seinfeld and directed by Sonnenfeld, that seemingly mock advertisements of the 1960s, with a deep-voiced, smooth-talking host highlighting the cars in question. It's all very folksy, Leave it to Beaver style humor. We'd be lying, though, if we said we weren't reminded a bit too forcefully of Dodge's successful range of Will Ferrell ads when watching the eight Acura spots.
"My idea for Comedians In Cars Getting Coffee was to show this certain aspect of the stand-up comedy world in a way that comedy fans would enjoy experiencing as if they were there," said Seinfeld. "There is absolutely no doubt that without Acura's support I would not have been able to continue beyond the initial experiment. And now Acura has enabled me to extend the concept by creating ads that fit the comedy tone of the show."

Season 9 of Comedians in Cars Getting Coffee teases us with BMWs and Volvos

Jerry Seinfeld's successful online show Comedians in Cars Getting Coffee is heading into its ninth season, returning January 5th. It should be no surprise that the list of actors and comedians is impressive, with Kristen Wiig, Christoph Waltz, and more making appearances. Seinfeld has lined up an equally impressive list of cars for the new season. Porsche, BMW, and Volvo all have beautiful machines lined up to shuttle Seinfeld and his guest to different coffee shops. As always, it's a mix of light humor packed into a relatively short and, most importantly, free video. Catch up on the previous eight seasons now on Crackle. Related Video: News Source: YouTubeImage Credit: YouTube Celebrities Humor Acura BMW Cadillac Porsche Volvo Convertible Coupe Luxury Performance Classics Videos Sedan trailer jerry seinfeld comedians in cars getting coffee seinfeld

Acura gives us a peek at 'Type S' concept debuting at Monterey Car Week

We’ve known that Acura is bringing the Type S moniker back since the Detroit Auto Show in 2018. Spy shots have shown what may be Type S versions of current Acuras out testing in heavy camouflage, but we still arenÂ’t sure what the first new Type S will be after the long drought. What weÂ’re getting today is a teaser for an Acura Type S Concept slated to debut at Monterey Car Week. The car is shrouded in plenty of shadows and darkness, but a body shape emerges from the teaser video. Just like the stunning Acura Precision Concept, the Type S Concept is going to take the form of a four-door coupe. A report from earlier this year pegged this show car to be a near production-ready vehicle in the likes of the Precision Concept. Looking at the silhouette tells us that prediction was on to something. Acura says that this conceptÂ’s purpose will be to “set the design direction for the return of Type S variants to the Acura lineup in the years ahead.” WeÂ’ll be seeing it in an event Aug. 15. Folks will be able to check it out at The Quail, a Motorsports Gathering the following day or at the actual Pebble Beach Concours dÂ’Elegance on that Sunday. The one teaser image Acura provided shows a rather striking taillight element and an assumed quad exhaust design. ThereÂ’s an aggressive-looking diffuser and a prominent spoiler gracing the rear-end. It also proudly displays the Type S badge on the trunk lid. We get some hints at the new Type S direction here, but weÂ’ll reserve judgment for seeing the car as a whole. You'll find a quick teaser video at the bottom of this post, too. WeÂ’re sure youÂ’re all as excited as we are about the return of Type S. Acura made some pretty sweet Type S variants over the years, our favorite most likely being the sporty RSX Type S. There were other even more intriguing S-badged Honda vehicles overseas, too. It was never sold in America, but the original NSX received both Type S and Type S Zero variants in Japan. ItÂ’ll be interesting to see which current models Acura decides are worthy of the Type S badge this time around. Our bet is on the TLX and RDX to begin with. However, what weÂ’d really love to see is a return to the hot compact car segment. Honda has done such an impressive job with the Civic Type R at its relatively low price point. Why not spread some love to a small, sporty Acura, because the ILX in its current form just doesnÂ’t cut it when your history is full of fun-to-drive Integras.