2002 Acura Rsx Type-s on 2040-cars

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Acura Integra will return in 2022 after a long hiatus

Putting a modern spin on much-loved classics is a growing trend in the automotive industry. Ford resurrected the Bronco, Lamborghini is bringing back the Countach, and Acura unexpectedly announced a new Integra for 2022. Acura has done a perfect job of keeping the next-generation Integra under wraps. There have been no leaks or rumors, and our spies haven't even spotted pre-production prototypes out and about. We consequently know very little about the car; the firm simply promised it will offer "the same fun-to-drive spirit and DNA of the original." Spring 2022. pic.twitter.com/4JsuLDj8b9 — Acura (@Acura) August 13, 2021 The crunchiest crumb of information that we have is a sketch that shows part of the front end. It's enough to tell with a high degree of certainty that the Integra won't wear a retro-inspired design; sorry, fans of pop-up headlights. Instead, it looks like it falls in line with recent additions to the Acura range thanks to sharp lights with LED accents and an angular grille. There's also a new interpretation of the Integra logo below the driver-side headlight. Beyond that, the Honda-owned carmaker simply confirmed the Integra will land as a compact premium car, which is exactly what the nameplate has denoted since its introduction for the 1986 model year. While this is pure speculation, it wouldn't be completely unthinkable for Acura to build the next Integra on an evolution of the platform that underpins the 11th-generation Civic unveiled earlier in 2021. Many of the earlier Integra models were based on or related to the Civic, and there was even a Civic sold as an Integra in a handful of overseas markets. More details about the 2022 Acura Integra will emerge in the coming months. Storied past Acura arrived on the automotive scene in 1986 with a range made up of two cars: the Integra (which was offered with two or four doors) and the bigger Legend. While both were aimed at the premium end of the market, the original Integra (shown above) put a far greater focus on performance than on luxury, and it never strayed far from this positioning. It was peppy, nimble, fun to drive, and reasonably affordable; pricing started at $9,859 in 1986 (roughly $24,600 in 2021). As time went on, many buyers realized that the little Acura was also stunningly durable. The second-generation Integra arrived for 1990 with an updated design and more powerful engines, and the four-door model received a more conventional three-box design.

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2021 Acura TLX Type S, 2022 BMW 2 Series Coupe | Autoblog Podcast #706

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. They start off with a chat about the (sort of) long-term 2021 Acura TLX Type S, then segue into the 2022 BMW 2 Series Coupe. It's a light news week so far, so in lieu of a current-events recap, they finish off with two scoops of "Spend My Money." Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #706 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2021 Acura TLX Type-S long-term substitute 2022 BMW M240i xDrive coupe "Spend My Money" double feature Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Podcasts Acura BMW Coupe Luxury Performance Sedan