2002 Acura Rsx on 2040-cars

Auto blog

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2015 Acura TLX prototype to debut in Detroit, TSX to be discontinued

Acura confirmed that its new mid-range sedan, the TLX, will debut in prototype form at the 2014 Detroit Auto Show next month. The automaker is currently mum on specific details, but in a press release, Acura stated, "The all-new model will feature more emotional styling with tidier, sports sedan proportions wrapped around two all-new advanced powertrains that provide even more athletic performance, along with a host of signature Acura technologies."
During an event in Detroit earlier this week, Mike Accavitti, American Honda's senior vice president, told Autoblog that the introduction of the TLX will create a three-tier sedan lineup for the luxury brand in the United States. In other words, the TLX won't just replace the aging TL, it will also mark the death of the smaller TSX sedan (and wagon). The TSX will officially be axed sometime next year.
The 2015 TLX will be available with either two- (read: front) or all-wheel drive, and will use two direct-injected engines, both of which will be mated to a brand-new transmission. We'll have more details in just a few weeks, but for now, scroll down to read Acura's official press blast.

Hondata's 2019 Acura RDX tune brings the mid-range torque

One of the big advantages to the era of turbo Hondas is that there's plenty of horsepower and torque left on the table for tuners to take advantage of. One of those companies is Hondata, and following its upgrades for the Civic and Accord, it's now tuning the Acura RDX luxury crossover. The RDX uses a turbocharged 2.0-liter engine similar to those in the Accord and the Civic Type R. In stock form, it makes 272 horsepower and 280 pound-feet of torque. With Hondata's Stage 1 tune, the company says that horsepower increases by about 10 across the rev band. Looking at the dyno graph, it also appears that peak horsepower increases by about 5 horsepower, and peak torque is up by about 15 pound-feet. Peak torque also appears to arrive sooner, and most of the torque curve seems to be up by 10 to 15 pound-feet. The increases in power and torque are available in all four of the RDX's drive modes. The Stage 2 tune increases power torque even more in Sport and Sport+ modes, and keeps Snow and Comfort modes at Stage 1 settings. Peak horsepower looks to be up about 10 over stock, but the mid-range sees as much as a 28-hp increase. Peak torque sees a huge jump of about 45 lb-ft over stock based on the dyno chart, and it's available even lower than the Stage 1's peak torque. If this all sounds good to you, you can order up a Hondata FlashPro computer for your RDX right now. It costs $695 and comes with the handheld computer for uploading or removing tunes. RDX owners in California should note that neither tune is currently CARB legal. Related Video: