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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2019 Acura RDX crossover gets turbocharged power, A-Spec version

NEW YORK — Calling the RDX that Acura showed at this year's Detroit Auto Show a "concept" was stretching that term to the limits of credulity. The production version of the 2019 RDX is here, and this turbocharged crossover with available AWD looks darn near identical. While it offers all-wheel drive like its Lexus NX and Audi Q3 competitors, Acura's next-generation SH-AWD should be a serious selling point. Let's cover that "Super Handling All-Wheel Drive" system for a moment. It takes power from the 2.0-liter, 272 horsepower and 280 pound-feet of torque engine and routes it up to 70 percent rearward, and there's real torque vectoring (rather than brake-based faux vectoring) to shift 100 percent of that rear axle power to either wheel. The broad strokes are similar to the outgoing model's system, but there's much more available rear power bias — in the 2016 model, up to 40 percent could be sent to the rear. And that was up from 25 percent for pre-2016 models. The takeaway is that the RDX should handle a lot better on both dry and slippery pavement, and feel a bit sportier doing it. A new engine may help as well. The outgoing 3.5-liter V6 is replaced by a turbocharged four-cylinder, almost certainly related to the unit in the Accord and Civic Type R, and tuned somewhere in between those cars (252 and 306 horsepower, respectively). We expect the new engine to be lighter than the old V6, and less weight off the front end should improve steering feel and handling. For those keeping track, the new engine is down 7 horsepower but up 28 pound-feet in torque, and thanks to turbocharging the torque band starts down low and is relatively flat, so more oomph from a stop and on through the rev range. The six-speed automatic is gone, replaced by a 10-speed automatic. Most of its competitors use six- or eight-speed units, so that'll be a marketing focus. As you'd expect, the individual ratios are closer-spaced but the total ratio spread is, according to Acura, 62 percent wider than the outgoing automatic. There are steering-wheel-mounted paddles if you'd like to shift yourself. Since the styling is very much a lightly retouched Prototype RDX from the Detroit show, it's nice to be able to give a sense of the new car's proportions with hard numbers. First of all, it's riding on a 2.6-inch longer wheelbase. Overall length is 187 inches, up from 184.4, and width is unspecified.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.