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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2016 Acura RDX arrives with freshened styling, powertrain enhancements [UPDATE]

UPDATE: The 2016 RDX comes with a six-speed automatic transmission, not a nine-speed. The text below has been edited to reflect this. Launched in 2012 for the 2013 model year, the second-generation RDX is hardly an old vehicle, and the luxury crossover is coming off its best sales year ever, according to Acura. Still, three years after the debut, the Japanese automaker is giving the CUV a thorough refresh with a facelift and bountiful new tech at the 2015 Chicago Auto Show, with sales set to kick off this spring. The most obvious update at the front for the 2016 RDX is Acura's Jewel Eye LED headlight array already found on some of its other models, but the improvements go a lot further than just the lighting. All of the fascia's lines appear just a little sharper and the added chrome helps grab the eye. The refinements are similar at the rear, where there are now LED taillights. While not obvious on the surface, the structure underneath is supposed to offer better frontal crash performance, too. Acura's engineers turned their attention to the RDX's powertrain for some tweaks, as well. The crossover now benefits from a nine-speed automatic gearbox to replace the previous six-speed. The 3.5-liter V6 with cylinder deactivation also gets a slight upgrade to make 279 horsepower and 252 pound-feet of torque – up 6 hp and 1 lb-ft over the 2015 model. The changes benefit fuel economy by one-mile-per-gallon on the highway with ratings of 20 mpg city and 29 mpg highway for the front-wheel drive version and 19/28 with all-wheel drive. The 2016 RDX is also packed with new tech to improve drivability and safety. Active front and rear engine mounts should improve NVH, and the all-wheel-drive system has more rear bias. Inside, the cabin trim sees an update, and heated front seats are standard. The optional Technology Package now gets an eight-way power front passenger seat, the company's dual-screen multi-info display and both blind spot and rear cross traffic monitoring. However, for those looking for a ton of gadgets to brag about, the new Advance Package option is the place to be. It includes rain-sensing wipers, front fog lights, remote engine start, ventilated front seats, front and rear parking sensors, an auto-dimming driver's side mirror and the full suite of the AcuraWatch safety assist functions.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.