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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Honda insiders push for Acura NSX Type R sans hybrid tech

With 500 horsepower on tap from a sophisticated hybrid powertrain, there's plenty to love about the new Acura NSX. If the more performance-oriented elements within the Japanese automaker get their way, it could get even better. Speaking with one of the NSX project's chief engineers Nick Robinson at the launch of the new supercar, Autocar reports that there's an effort underway to develop an NSX Type R. Following a much-loved formula, the more extreme variant would pack even more power than the existing version, unburdened by excess weight. A big part of the targeted weight savings would come from ditching some of the heavier components from the hybrid system. The electric motor at the rear could stay to serve as alternator, starter motor, and flywheel. But the electric motors at the front would go, helping to shed a few hundred pounds. Throw in some lightweight materials and we'd be looking at a considerable weight reduction. It could even integrate some active aerodynamic elements that were excluded from the NSX on the road to production. Though the project may still be a ways off from getting the green light, but Robinson and some of his colleagues are working on prototypes ostensibly to make the case. He and his brother James (a powertrain engineer at Honda) will be driving a pair of NSXs at Pikes Peak this year – one that's as close to showroom stock as the regulations will allow, but the other will be closer to what they have in mind for a Type R. It'll ditch the hybrid system and put an electric compressor in its place to eliminate any turbo lag and produce even more power than the existing model. Now if they can only get the go-ahead from the higher-ups at Honda. Related Video: Featured Gallery 2014 Honda NSX Concept-GT News Source: Autocar Green Acura Honda Coupe Hybrid Performance Supercars honda nsx acura nsx type r

A smoother operator | 2017 Acura MDX Sport Hybrid First Drive

There's a lot to unpack when trying to understand the 2017 Acura MDX Sport Hybrid. Acura is billing it as a three-row crossover infused with NSX technology via a sport-oriented hybrid drivetrain. So it's a hybrid crossover, sure. But it doesn't comport itself like a traditional crossover, nor is it a conventional hybrid. What it is, underneath, is an intentionally subtle blend of impressive technologies doing their best to appear transparent – and it's too subtle, I fear, to be appreciated by those who'd like it the most. This is a lot of foreshadowing, but if you're not familiar with the MDX Sport Hybrid's powertrain, let's fill you in. The MDX Sport Hybrid uses the same basic system as the 2014 RLX Sport Hybrid, with some newer NSX battery tech sprinkled in, packaged neatly into the refreshed third-generation MDX platform. The system improves handling and efficiency – but more important, it smoothes out the harshness of shifts and engine stop-starts. We do need to examine the system in some detail to understand how all this affects the MDX as a whole, so let's go toe to tail. Up front is a transversely-mounted 3.0-liter V6 making 257 horsepower and 218 pound-feet of torque, as well as featuring i-VTEC and cylinder deactivation. It's slightly smaller than the 3.5-liter V6 found in the conventional MDX and many other Honda and Acura products. Attached alongside is a Honda-produced 7-speed dual-clutch transmission that has a 47 hp, 109 lb-ft electric motor-generator stuffed inside. Amidships are the battery pack and the electronics to control it, and stretching aft from there are large cables feeding power to a pair of electric motors that reside in single housing, one for each wheel. Together, they produce electron witchcraft and torque-delivery wizardry – and add 72 hp and 108 lb-ft of torque to the mix. The total system output is 321 hp and 289 lb-ft of torque – a gain of 31 hp and 22 lb-ft over the conventional MDX SH-AWD. Beyond the raw numbers, there's the remarkable subjective benefit of the Sport Hybrid's drivetrain. Engine start-stop events are quiet and smooth, nearly imperceptible when under way – in stark contrast to the too-perceptible shudder of competing engines kicking on. The electric motors (mainly the one residing in the transmission) add in power to make up for the lull during a shift, making shifts up or down seamless, as well as providing regenerative capacity.