Leather Sunroof Cd V6 on 2040-cars

Auto blog

2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2023 Acura TLX Type S PMC Edition adds NSX colors to the palette

The 2023 Acura TLX Type S is getting a PMC Edition with some extra-pretty color options derived from the Acura NSX.  Per usual with Acura’s PMC Edition cars, the TLX Type S PMC Edition is hand-built at the same Performance Manufacturing Center in Ohio as the NSX is. The regular TLX Type S is right down the road in Marysville, Ohio, so while itÂ’s not a massive location change, the environment in which the PMC cars are built in is entirely different from AcuraÂ’s typical assembly lines. As for the new colors, youÂ’ll be able to choose between Long Beach Blue, Curva Red and 130R White — all of those shades were previously offered on the NSX. In addition to the main shade, all PMC Edition cars will get a Berlina Black (also an NSX shade) painted roof, antenna and door handles. The quad exhaust will also be finished in black chrome instead of the bright chrome that comes standard. You get the same Y-spoke 20-inch wheels as the regular Type S has, but these are finished in a copper paint, and they sure do stand out. Other exterior changes include a carbon fiber lip spoiler and rear diffuser alongside glossy black side sill garnish and model badging. On the inside, Acura uses carbon fiber trim and adds illuminated side sills and unique Type S-badged floor mats. Each exterior color is paired with a single interior option. The Curve Red car gets an Ebony black interior with red stitching. All Long Beach Blue cars get an Orchid (cream) interior with blue stitching. And finally, the 130R White cars will get a red interior. All PMC Edition cars get a serialized plaque on the center console, as well. Similar to other Acura PMC cars of the past, this one is put through the same quality control checks as the NSX, including a dyno check, rough road simulation and paint inspection. TheyÂ’re also given special coverings for transport to the dealer and delivered via fully enclosed single-car carriers. Yes, you should expect the paint to be utterly perfect upon first inspection. Pricing for the PMC Edition isnÂ’t out yet, but expect it to be available when Acura releases pricing for the full lineup of 2023 TLX models. Related video: