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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura RDX Luggage Test | How much cargo space?

The Acura RDX is considered a compact luxury SUV, but there's actually very little that's compact about it. When lined up against its competitors, you can see that it enjoys a clear dimensional advantage. In fact, the RDX is pretty close to the Lexus RX, with an identical rear legroom figure and considerably more cargo space with the back seat raised. Obviously, I'll be addressing the latter here. On paper, Acura provides several cargo numbers calling out specific SAE measurement standards for each one. Basically, it has 31.1 cubic-feet behind its back seat when you include its underfloor storage and 29.5 cubic-feet when you don't. Even that smaller number is superior to everything in the segment save the Volvo XC60 (29.7), while the Lexus RX apparently has a seems-way-too-small 18.4.   Let's see what that size advantage means. It's obvious that this is a comparatively deep and wide space with plenty of air above the back seat line for bulkier items. Note that the cargo cover was not present in this test vehicle, so I couldn't test capacity with it in place. As in every luggage test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). There you go, all the bags fit easily. This is pretty much identical to the Lexus RX (below left) and a much easier fit than the Mercedes GLC, which is  one of the only other compact luxury models I've tested. Both of these examples are more capacious than their specs would indicate. However, this is not the end of the RDX story. Remember when I mentioned that it has 31.1 cubic-feet when including its underfloor storage? Well, that might actually be underselling the extra space gained. First, I like that the floor flips back and rests flat so you can easily use the extra space. You can also fully remove the floor piece to gain access to the aft bin, which is deeper but oddly shaped.  Here are my four largest bags standing up, with sufficient rear visibility maintained, and you still have the full-width section of the cargo area including the underfloor bin. What can you fit there? How about a 38-quart cooler and the remaining two bags stacked haphazardly around it.

2014 Acura MDX [w/video]

Refinement Rather Than Revolution
Before we get into the meat and potatoes of the 2014 Acura MDX, let's pause for just a moment and talk about the current, still-sitting-at-dealerships 2013 model. It's a pretty good machine. Perhaps guilty only of falling to the backburners of our minds in recent years because, well, the old girl's not gotten any younger. But every time we drove this second-generation MDX, our thoughts were the same - good to drive, pleasant to sit in and a pretty decent value.
Acura's customers felt the same way, and so when it came time to design and engineer the third-generation MDX, the vehicle's formula wasn't shaken up at all. Despite the fact that it uses a brand-new platform and offers a host of upgrades, the key points addressed by the company's engineers were the specific requests of customers and shoppers in the segment - changes that amounted to nothing radical. After all, if it ain't broke, don't fix it.