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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura NSX, a pair of 2 Series Gran Coupes and a time machine | Autoblog Podcast #628

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. This week, they're driving a 2020 Acura NSX, two versions of the BMW 2 Series Gran Coupe (M235i and 228i) and the updated 2020 Honda Civic Si. Then, the gang gets to talking about what they'd drive in 1975 and 1985, along with plenty of other tangents. Finally, they wrap it up with news about the upcoming 2021 Acura TLX Type S and the fate of this year's Woodward Dream Cruise. Autoblog Podcast #628 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2020 Acura NSX 2020 BMW 2 Series Gran Coupe (M235i and 228i) 2020 Honda Civic Si Cars we'd buy if it were 1985, and 1975 2021 Acura TLX to revive Type S Is the Woodward Dream Cruise canceled? Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2020 Colorado Winter Driver's Notes | Behind the Wheel S02 // E12

2020 Mercedes-AMG GLC 63 I’ve had bad luck with SUVs this winter. Especially performance ones. First, I got a 2019 Range Rover Sport SVR delivered on summers right as two feet of snow fell, rendering it undriveable. Then, coronavirus cancelled Easter Jeep Safari as well as my trip out to Moab in the 2020 Jeep Wrangler Rubicon Diesel. Thankfully, when this 469 horsepower luxury mall crawler was dropped off, the sun shone down and the snow (mostly) held off.  The first thing that I noticed was there were a few blank buttons throughout the cabin, something that you may see in an entry model vehicle, but IÂ’m not accustomed to seeing in an AMG. Not a great look for a vehicle with an $80,000 price tag. Thankfully that was where the disappointment ended. As soon as you press the start button, the engine fires up and the exhaust note is incredible. Hopping on the highway ramp near my house, I floored it, and the biturbo V8 had me pressed back into the driver's seat, and this wasnÂ’t even the S version that our staff drove last year. Inside and out, the GLC 63 was everything youÂ’d expect from Mercedes. The interior was immaculate, and while the infotainment wheel and touch pad may take some getting used to for someone who isnÂ’t familiar, by now I have it down so that I can use it without looking. And while the V8 left me smiling ear to ear, I was most impressed by the amount of useable interior space there is. I happened to be moving at the time of this review and while all of my large furniture was shoved into the back of a moving van, I was able to fit almost everything else in the back of the GLC. 2019 and 2020 Fiat 500X Trekking ItÂ’s hard to say goodbye to an AMG and then turn around and be excited when a Fiat 500X pulls in your driveway (I know, I know, automotive journalist problems). That being said, when the red Fiat pulled up, I found myself admiring it. I am very familiar with the 500X. Back in 2016 Autoblog had one for a year as our long term test vehicle. I drove that car everywhere, multiple trips up north in Michigan, and even tracked it at Gingerman Raceway for a few laps before the brakes started smoking.  The 2019 model I had in my driveway and the 2020 model I drove in the snow up in the mountains feel very similar to that car. The interior is stylish and surprisingly roomy. The greenhouse is airy.