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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2021 Acura TLX Review | Back to the future

The best-selling luxury car used to be an Acura. The brand's combination of reliability, quality, design and driving dynamics clearly resonated with buyers. In the past decade-plus, however, those last two elements stopped resonating, while the Acura brand subsequently lost its luxury luster. Simply put, the 2021 Acura TLX is intended to turn things around. Its look is bold and athletic in a way not seen since the best-selling TL of the 2000s, while its long-hood/short-deck proportions are like no Acura that's come before. Although they're usually indicative of a rear-wheel-drive luxury sedan, the TLX remains based on a front-wheel-drive architecture with Acura's brilliant Super Handling All-Wheel Drive system. A return to a double-wishbone front suspension ensures truly charismatic handling. That architecture is also unique to Acura as opposed to being related to the Honda Accord. All of the above adds up to a new TLX that's a far more compelling and competitive luxury sedan. If you're considering a BMW 3 Series, Audi A4 or Mercedes-Benz C-Class, it's definitely worth expanding beyond the German borders and giving Acura a try. It's different to be sure, but different can be good, especially for driving enthusiasts who've seen some zest ooze out of the 3 Series in recent generations. Even its interior is suitably luxurious in quality and distinctive in appearance – it looks like nothing else out there and, importantly, doesn't give off the vibe of an Accord in dress pants. While we're not ready to declare it any sort of class leader, it's worthy of playing with the big boys. What's new for 2021? The TLX was completely redesigned for 2021. What's the TLX interior and in-car technology like? The TLX cabin has a modern, high-tech look that won't be confused with something in a European luxury sedan. Materials quality is excellent, while padded simulated leather on the dash and doors provides an undeniable air of luxury. There are style differences between trim levels as well, most notably the open pore wood trim and ambient lighting in the Advance (above left) and the A-Spec's sport gauges, unique aluminum trim and available red leather (above right). There's still some switchgear shared with Honda – particularly the annoying push-button shifter – but at least Honda makes some nice switchgear.  There are notable, Acura-only exceptions to that. First is the large silver knob prominently placed on the center stack that controls the car's driving modes.

Acura aiming for Chinese production by 2016

Not wanting to be left out of the emerging luxury car bonanza in China, Automotive News is reporting that Acura could begin producing vehicles in the Asian country by 2016. Like Audi, Mercedes-Benz and BMW, Acura will reportedly build vehicles in China using a local partner - Guangzhou Automobile Group Co. in Acura's case - while Cadillac and Infiniti will build their own vehicles locally.
Guangzhou already produces Honda models in China, but the article says that the first Acura produced in that country could be a new compact model based on the Acura SUV-X Concept (shown above), a showcar revealed in April at the Shanghai Motor Show. China's luxury car market is expected to grow to 2.7 million units a year by the end of this decade, which would put it on pace to make it the largest premium car market in the world.