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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Autoblog Podcast #343

George Kennedy from Boldride.com, BMW i3, NACTOY long list, Bentley SUV
Episode #343 of the Autoblog podcast is here, and this week, Dan Roth and Steven Ewing are joined by George Kennedy, Autoblog alum and Editor-in-Chief of Boldride.com. Topics include the unveiling of the BMW i3, the 2014 North American Car and Truck of the Year long list, and the green-lighted Bentley SUV. As always, we start with what's in the garage, but then answer some of your questions before diving into the week's news. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #343:

Daily Driver: 2016 Acura RLX Sport Hybird

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 Acura RLX Sport Hybrid, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00]Hi y'all. This is Seyth with Autoblog. I am driving the 2016 Acura RLX Sport Hybrid SH All-Wheel Drive, or SH-AWD, as we like to call it. Any way you slice it the name is a mouthful. This version of the RLX, the hybrid, incorporates an all-wheel drive system that includes three electric motors: one up front, two in the rear turning the rear wheels in [00:00:30]addition to the 3.5-liter gasoline engine. Now, that powertrain effectively makes it the performance version, hence the sport, of the RLX line. It's got a total system output of 377 horsepower, and 341 pound feet of torque so there's plenty of go juice in this hybrid. Clearly Honda had some performance in mind when they were putting this system together in addition to the sort of typical hybrid good gas mileage. It's rated at 28 MPG in the city, and 32 on the highway. [00:01:00]I've been seeing around 28 in two days worth of driving so far, and playing around with it. It's not the fuel-sipper that you're going to buy ... not a car that you're buying for economy exclusively. The good news is that when you really get into it, the car does feel quite quick. You still have that electric torque so you're really getting a lot of torque push from the rear wheels. You really do feel like kind of a performance all-wheel drive experience [00:01:30]more than a front-wheel drive experience like you get in the typical RLX. Now, it's not a sports sedan. It's pretty squishy. There's not much steering feel. Really throwing it from bend to bend isn't that rewarding. The car that I'm driving today is loaded out to around $67,000. I think you can spend a little bit more than that if you really try, but it kind of is at the top end of the RLX range. I feel like everything does come together kind of neatly. I don't think that this interior is going to feel very old in a couple of years. I think it'll age pretty well because it's a [00:02:00]conservative design frankly. The downside is that, unlike some cars, particularly a lot of the new Mercedes coming out right now, nobody's going to sit down in this RLX and think, "Wow.