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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda to compete in seven Pike's Peak classes in 2014

The Pikes Peak International Hill Climb is one of the greatest events on the international motorsports calendar. Its Unlimited class harkens back to the old days of racing, when teams built vehicles to be the fastest with whatever they had. Honda is returning to the event for 2014 for its second year as a sponsor and participant, and it's bringing some cool machines of its own.
The company is fielding seven entrants this year, which is somewhat smaller than last year. In 2013, it brought 11 factory-supported vehicles in 10 classes, including an insane Honda Odyssey with a 532-horsepower turbocharged V6 engine. There's no need to be too disappointed by the shorter list, though. Former 24 Hours of Le Mans-winner Romain Dumas is back piloting a Honda-powered Norma chassis up the hill in the Unlimited class. Dumas attempted to race the car last year, but it broke down during his run. Other competitors include an NSX (pictured above), Fit B-Spec and an S3700, which is an S2000 with a 3.7-liter V6 engine.
In its role as sponsor, Honda says it has also worked with the sanctioning body to add an AirFence safety barrier along some corners for the motorcycle and ATV riders. This year's Pikes Peak is being held on Sunday, June 29. Scroll down to read the full details about Honda's team and start getting excited for this year's running.

New TLX A-Spec leads Acura's three-car Pike's Peak attack

Once again, Acura is headed to Pikes Peak for the hillclimb on June 25 with a small group of machines. This year the focus is on the TLX, with two vehicles bearing the sedan's name and shape. The two cars are very different, though, and will compete in two different classes. The first is the TLX A-Spec. This started life as a production TLX, but the 3.5-liter V6 has been reworked with pistons, rods, camshafts, and a valvetrain from Acura's TLX GT race car. The engine also has a turbocharger, which helps the V6 make an impressive 500 horsepower. All those ponies go to the front wheels through a limited-slip differential. In addition to the powertrain upgrades, the interior has been gutted, and a big wing and front splitter fitted. The A-Spec will compete in the Pikes Peak exhibition class. The other TLX is a TLX GT. This is the type of car from which the A-Spec borrows engine components, but not the TLX GT's twin-turbocharger system. TLX GTs have already been competing in motorsports, specifically in the Pirelli World Challenge. Acura did make some changes to this car for Pikes Peak, though. The suspension and engine computer have been tweaked, gear ratios shortened, and additional aerodynamic bits added for more downforce. The TLX GT will compete in the open class. Despite the focus on the TLX, Acura is still bringing an NSX to the hill climb. This car is similar to the one that raced in the Time Attack 1 class last year, but has some changes for the Time Attack 2 class. Most notable of these changes are the massive rear wing and front splitter. According to Acura, these aerodynamic aids were based on those used for the NSX GT3 race car. Acura also reduced weight, changed the tuning on the engine computer, and fitted sticky R-compound tires. Related Video: Featured Gallery Acura Pikes Peak race cars View 9 Photos Image Credit: Acura Motorsports Acura Coupe Racing Vehicles Sedan acura tlx acura tlx gt