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Acura NSX #001 sells for $1.2 million

When the new Acura NSX hits showrooms in the Spring, it will cost at least $156,000 in "base" spec, or as much as $205k fully loaded. But at the Barrett-Jackson auction in Scottsdale Saturday, one notable buyer paid a record $1.2 million for the privilege of ordering the very first one. That works out to a good six or seven times the list price, but fortunately it's all going to a good cause. The winning bid for the very first production example of the new Acura NSX was placed by none other than Rick Hendrick, a man best known for his NASCAR team but also for other projects like the modified Jeeps his company is pitching to the US Army. His $1.2 million will allow him to order the first one off the line, to his specifications. Proceeds are earmarked towards the Pediatric Brain Tumor Foundation and Camp Southern Ground in Georgia, which focuses on at-risk kids, children of military families, and those with neurobehavioral disorders. Hendrick's winning bid marks the highest price that Barrett-Jackson has ever recorded for a VIN 001 vehicle. And make no mistake about it: it has handled a lot of them. This weekend alone also saw the first new Chevy COPO Camaro raise $300,000 for United Way, and Jay Leno's 2006 Ford F-150 Harley-Davidson edition (also the first of its kind) bring in $200k for the National Multiple Sclerosis Society. Related Video: FIRST 2017 ACURA NSX SCORES RECORD AUCTION PRICE OF $1.2 MILLION AT BARRETT-JACKSON - Final hammer price of $1.2 million sets record auction price for a designated VIN 001 vehicle - All proceeds go to the Pediatric Brain Tumor Foundation and Camp Southern Ground Jan 29, 2016 - SCOTTSDALE, Ariz. -- At the auctioneer's final call, the next-generation 2017 Acura NSX supercar tonight smashed the record for a vehicle auction at Barrett-Jackson for the highest-selling designated vehicle identification number (VIN) 001 with the final hammer price set at $1.2 million. Winning bidder Rick Hendrick, owner of Hendrick Motorsports and founder of Hendrick Automotive Group, has earned the right to custom order the first production model of Acura's highly anticipated NSX, which comes to market this spring. All proceeds of the auction will go to the Pediatric Brain Tumor Foundation, based in North Carolina, and Camp Southern Ground in Georgia, the passion project of Grammy® Award-winning music artist Zac Brown.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda recalls 2.23 million vehicles to replace Takata inflators

The Basics: Honda and Acura will recall 2.23 million vehicles in the US. The affected models are: 2005-2012 Acura RL 2007-2011 Honda CR-V 2007-2016 Acura RDX (early production MY 2016 vehicles only) 2007-2014 Honda Ridgeline 2009-2014 Honda Fit 2009-2014 Acura TL 2010-2014 Honda FCX Clarity 2010-2014 Honda Insight 2010-2013 Acura ZDX 2011-2015 Honda CR-Z 2013-2016 Acura ILX (early production MY 2016 vehicles only) The Problem: These vehicles have Takata's PSDI-5 airbag inflator on the driver's side, and this part could rupture if the airbag deploys. Injuries/Deaths: There are no reported ruptures of the PSDI-5 inflator in Honda or Acura vehicles. However, Takata's exploding components have links to at least 10 deaths worldwide because they can spray shrapnel at occupants. The Fix: Honda and Acura dealers will replace the inflators with parts from an alternative supplier. If You Own One: The repairs will begin this summer. Owners will receive a letter notifying them about the recall within 60 days and will get a second message when the parts are available. The company will prioritize older models in high-humidity regions first because these inflators would be most likely to rupture. More Information: Honda and Acura have now recalled 8.51 million vehicles in the US to replace their driver or passenger side inflators. This latest expansion came in the wake of a driver death from an airbag rupture in a Ford Ranger. Ford and Mazda already enlarged their safety campaigns. The National Highway Traffic Safety Administration also announced Audi, BMW, Daimler Vans, Mercedes-Benz, Saab, and Volkswagen would have recalls for this issue, too. Statement by American Honda Regarding Nationwide Recall of Certain Takata PSDI-5 Driver Front Airbag Inflators Feb 3, 2016 - TORRANCE, Calif. Approximately 2.23 million Takata PSDI-5 driver front airbag inflators will require replacement in Honda and Acura vehicles in the U.S. No PSDI-5 inflator ruptures have been reported in Honda or Acura vehicles Takata inflators will be replaced with parts from an alternative supplier with repairs beginning in the Summer of 2016 Based on a recent Defect Information Report (16E-005) from the airbag inflator supplier, Takata, Honda will conduct a national recall (16V-061) of approximately 2.23 million Honda and Acura vehicles in the United States to replace, free of charge to vehicle owners, the PSDI-5 Takata driver front airbag inflators installed in those vehicles.