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The Acura Integra is coming back, but what exactly will it be?

Yep, the Acura Integra is back! Acura has offered limited information about the revival of its compact nameplate, and while we suspect it will replace the ILX outright when it debuts in 2022, Honda's luxury subsidiary has yet to cough up any more useful information. That's fine; it means we can fill the void with baseless speculation educated guesses as to what form the next-generation Integra will take.  While we're all excited about its resurrection, Autoblog is not a hive mind, and each of us has a different idea of what a new Integra could (or should) be. Here are our takes, for whatever they're worth, which could easily be absolutely nothing.  Associate Editor Byron Hurd: Yes, that's a photo of a CR-Z model at Honda's design studio. Bear with me here; I promise I'm going somewhere with this. Frankly, as cool as it would be to see Acura take the fight to the likes of the Audi A3, Mercedes-Benz CLA and BMW 2 Series Gran Coupe, I can't help but look at the (lack of) success of the ILX and wonder whether there's any hope for something so formulaic.  While I'm sure this will offend at least a few "purists," I'd love to see Honda leverage whatever equity the Integra nameplate has left to pivot its more mainstream cars toward electrification. Sure, an all-wheel-drive take on a Civic Si or Type-R sounds really cool, but how about an accessible fastback coupe or sedan with a scaled-down version of the NSX's powertrain, flipped front-to-back? Base it on a smaller (turbocharged?) ICE, stick the electrified axle in the rear, and voila. Ford has proven that hybrids don't have to be expensive; heck, even the CR-Z was cheap back in the day.  As bothersome as this idea may seem to the faithful, consider this: The ILX wasn't a bust because it was called "ILX." Small sedans just aren't worthwhile investments for automakers right now, so as abhorrent as hybridization or electrification may seem, the alternative could very well be a subtle crossoverification of the Integra nameplate. Does that sound more appealing? Because I sure don't think so.  News Editor Joel Stocksdale: So, just as was the case with the Integra and even the ILX, I have no doubt the new Integra will be based on the Honda Civic. And I think that will probably be a very good thing. The new 11th-generation Civic seems to be as good if not better than the outgoing one, so add some nicer interior pieces and some sound-deadening, and it should be a great, roomy entry-level luxury alternative.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2015 Acura TLX production gets underway in Ohio

It's been three months since Acura unveiled the supposedly production-ready TLX sedan at the New York Auto Show, but dealers have yet to receive any units to sell. That's because, as we reported back in April, production of the TLX was pushed back. We're glad to report now, however, that production has commenced at the Marysville Auto Plant in Ohio.
The Honda facility in Marysville, just south of Columbus, also produces the Accord sedan and coupe for local consumption and export. With over 30 years since its founding, the factory has previously handled production of the Acura TL and RDX as well as the company's Gold Wing motorcycles.
The Marysville Auto Plant is one of many facilities which Honda operates in Ohio. Among the others, you'll also find the East Liberty assembly plant that handles the Acura RDX as well as the Honda Crosstour and CR-V, an engine plant in Anna, a transmission factory in Russells Point, several R&D centers, component manufacturers and a new Performance Manufacturing Center being built to handle the coming NSX sports car in Marysville.