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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2015 Acura TLX priced from $30,995*

Following a delay this spring, Acura is now ready to launch the 2015 TLX sedan this August, with pricing now confirmed to start at $30,995, *not including $895 for destination. This base MSRP is just $360 more than that of the outgoing TSX sedan; the TLX replaces both the TSX and TL in Acura's 2015 model year lineup.
That's a pretty fair deal considering that introductory price gets buyers a front-wheel drive TLX with a 2.4-liter inline four-cylinder engine with 206 horsepower,mated to a new eight-speed dual-clutch transmission, and featuring the automaker's Precision All-Wheel Steer (P-AWS) system. Adding a Technology Package ups the MSRP to $35,025.
Of course, the TLX is also available with a 290-horsepower, 3.5-liter V6 mated to Acura's new nine-speed automatic transmission. The TLX V6 P-AWS starts at $25,220 and climbs to $39,250 with the Technology Package. The bottom line on the range-topping Advance model is $42,500. Acura's Super-Handling All-Wheel Drive is available with the 3.5-liter engine, too - the SH-AWD Technology model starts at $41,450, while the SH-AWD Advance commands $44,700.

Acura TLX Luggage Test | Perfectly reasonable trunk space

The Acura TLX has a 13.5-cubic-foot trunk according to the spec sheet. That would be comparable to a typical compact mainstream sedan despite the TLX's exterior dimensions being more akin to a midsize sedan (its 194.6-inch length is right smack between a Toyota Camry and Honda Accord). Luxury cars usually sacrifice utility for style, and by adapting cab-rearward proportions for this latest generation, it shouldn't be surprising that the TLX follows the trend.  However, how much utility does the new TLX sacrifice and is the trunk still useful? Let's find out. It's a fairly deep space, but the amount of width and space behind the wheel wells is also reasonably generous and seemingly useful. As with every luggage test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  To start off, I lined the biggest bags on their sides to demonstrate the difference in the trunk's width relative other sedans. Only three can fit, whereas you can fit four in the majority of midsize sedans. Nevertheless, all the bags fit. That's not the case with the Cadillac CT4 or CT5, or the big fibber, the BMW 3 Series and its "17-cubic-foot" trunk.  Basically, the numbers make sense here. While it can hold all the bags, there really isn't any leftover space as there is in a midsize sedan. That said, I should note that there are plenty of compact crossovers that can't fit all these bags below their cargo covers, including the Mercedes GLC and Alfa Stelvio.  OK, one more trunk-related note. While there is a spare-tire-shaped hole under the trunk floor, there is no spare tire. Instead, you get a compressor encased in foam covering the car's battery. Putting the battery in the trunk is totally normal, but there's something a tad bootleg about this placement. It seems like an afterthought. It almost certainly has to do with engine compartment packaging and/or weight distribution, but it does mean you do without a spare tire. Or, I suppose as BMW is apt to do, extra under-floor cargo space.  Related Content