2005 Acura Rl Awd We Finance on 2040-cars

Auto blog

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Is the original Acura NSX a perfect supercar?

The long-awaited arrival of the second coming of the Acura NSX has naturally brought with it many deep retrospectives on the first Acura NSX. Xcar is the latest with a stint in the time capsule, lining up three NSXs to sample at a track in the UK. There's the red wonder that started it all, the standard aluminum-bodied car that went on sale in 1990, so simple and easy-to-drive, extracting more joy than many thought possible from a 3.0-liter V6 with 'just' 270 horsepower and 210 pound-feet of torque. The 25-year-old exotic shows its years, but mostly because of an automatic transmission that dampens throttle response and doesn't like changing gears. The praises it earned in the day, however, still remain, namely excellent steering, handling, and feedback. After that comes laps in the first NSX Type R, the model that lost more than 250 pounds by having no air conditioning, sound deadening, or stereo, and lightweight tweaks like carbon seats and thinner glass. Although it the tuning makes it much harder, the presenter wants to know, "Why isn't Honda making a car like this today?" Then there's the 2002 model, the one that would only last three years before closing the door on a fifteen-year run. It got better at the same time as it got softer, but by then the NSX had nothing left to prove; it hit every one of its targets, it realigned the segment in ways we're still benefiting from, and for at least half of its run nothing else could touch it. Based on the reviews so far, that might include the brand new, very good and very complicated NSX. Check out the video above for Xcar's take. Related Video: News Source: Xcar via YouTube Acura Honda Coupe Luxury Performance Videos xcar honda nsx

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.