2004 3.5 Used 3.5l V6 24v Automatic Front Wheel Drive Sedan Premium Bose Onstar on 2040-cars

Auto blog

Acura builds 345-horsepower RDX A-Spec for SEMA

The 2019 Acura RDX is great — a return to form for the sporty compact luxury crossover. So there's no real harm in giving one the SEMA treatment, especially since it entails a real motorsport tie-in and some legitimate performance parts. As for the giant graphics, well, it's SEMA after all. Graham Rahal races for Honda in the IndyCar series, and he also has his own performance parts company — named, sensibly enough, Graham Rahal Performance — which he started in 2017. They sell some private-label bits manufactured by other companies to their spec, some off-the-shelf parts, and they do tuning and installation work on customer cars. Acura gave the job of building the SEMA RDX to Rahal. There's a fair bit going on under the hood to get the RDX to 345 horsepower from the factory 272 ponies. The 2.0-liter turbo engine gets a bunch of enhancements. The turbo, intake, exhaust manifolds, downpipe, and cat-back (a GRP design) are all aftermarket. There's a customer intercooler, too. KTuning did the ECU with a custom map. On the handling front, the RDX wears Eibach springs, StopTech brakes, HRE wheels at 21 inches, and Michelin Pilot Sport 4S tires. The RDX started life as an A-Spec model in Apex Blue Pearl, and from there GRP applied carbon fiber garnish to the mirrors, grille accents, and lower fascia. Troy Lee Designs did the exterior graphics, and inside there's more carbon fiber and a custom steering wheel (courtesy of Max Papis's MPI Innovations shop). The RDX will be on the show floor if you'd like to check out the Rahal shop's handiwork. Related Video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2016 Acura NSX aimed at Ferrari 458 for the price of Audi R8

Acura has done a good job of keeping the next-generation NSX under the wraps for the past few months, especially after a fiery little incident during testing at the Nürburgring earlier this year. But UK's What Car? recently got a chance to speak with development boss Ted Klaus, and he unleashed a few new details about the much-anticipated supercar to make it even harder for us to wait.
Among the info was a strong estimate of the NSX's performance potential. "We have to achieve the type of acceleration that the customer is achieving with the Ferrari," said Klaus to What Car?. "More importantly we have to achieve this every day and also at the Nürburgring." Assuming Acura's supercar is as actually quick as a 458 Italia, then it could hit 60 miles per hour in around 3.5 seconds.
Klaus also claims that the wickedly fast performance could come at a relative bargain for the class. The price is reportedly being benchmarked against the Audi R8, which would put the NSX around $130,000 in the US. While hardly cheap, it would still be a healthy discount off a 458.