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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2021 Acura TLX to start at $38,525, hits dealers this fall

The 2021 Acura TLX will start at $38,525 (including a $1,025 destination fee) when it arrives in dealerships this fall. The flagship Type S model, which will be powered by a twin-turbocharged V6, will not arrive until spring, and while Acura has not yet finalized pricing, we're told it will start above the $50,000 mark.  The $38,525 base price of the 2021 TLX makes it $4,500 more dear than the model it replaces, but competitive with most of its luxury peers, largely thanks to its far more potent base engine. In fact, the 272-horsepower 2.0-liter turbo mill in the 2021 model in only down 18 horsepower from the V6 offered as the upgraded engine in the 2020. The new also TLX gets an updated platform that brings back its traditional double-wishbone front suspension, introduces a new turbocharged four-cylinder engine, and marks the return of the sporty Type S to the model lineup. To further make up for the rather large price increase, Acura has seen to it that the TLX is more feature-rich pretty much across the board. For example, base models now get a 10-speaker audio system with twin subwoofers and 12-way powered front seats. All models also come standard with Android Auto and Apple CarPlay integration for 2021. We'll come back to the Type-S momentarily; first, here's a breakdown of 2021 TLX pricing with destination included: 2021 TLX 2.0T — $38,525 2021 TLX 2.0T with Technology Package — $42,525 2021 TLX 2.0T with A-Spec Package —  $45,275 2021 TLX 2.0T with Advance Package — $47,325 A-Spec models are focused on sporty appearance and handling add-ons, while the Technology package is geared more toward those who want more convenience features. The Advance trim effectively blends them together and adds more premium features, such as Milano leather seating surfaces, heated seats and a heated steering wheel. Acura's Super Handling All-Wheel Drive system (SH-AWD) is available across the lineup for $2,000.  As for the 355-horsepower Type S model, Acura says it won't appear in showrooms until spring 2021, and while pricing has yet to be finalized, Acura says it will cost more than $50,000. That tracks, considering the Advance Package with SH-AWD is already a $49,325 car. Related Video: 2021 Acura TLX unveiling

Alonso wants an NSX, but did Honda block him from Le Mans?

One of the biggest changes in store for the 2015 Formula One World Championship will see Fernando Alonso moving back to McLaren. That means he'll be driving under Honda power for the first time, after spending the bulk of his career driving for Renault and Ferrari. And being Honda's new poster child, as the two-time World Champion is fast discovering, has its advantages and its drawbacks. According to the latest reports, Alonso had been negotiating a clause in his contract with McLaren that could have seen him driving a Porsche 919 Hybrid at Le Mans this year, but Honda reportedly stepped in at the last minute and scuttled the plan. The drive would have been Alonso's first in the famous 24-hour race, after having had the honor of waving the flag at La Sarthe last summer. In one of the wilder rumors that emerged during the prolonged silence over his move for this season, the Spaniard was also linked to a potential return for Ferrari to Le Mans. That prospect came to naught, and now the Porsche deal has been wheeled into the garage, as well. The upcoming F1 season is expected to be one of transition, adjustment and development for McLaren and Honda, but the Japanese automaker's involvement in his hiring may not be all bad news for Alonso. Following the reveal of the new Acura NSX, Alonso tweeted "You still don't know, but one day we will be together..." followed by a series of heart-eyed smiley-face emoticons and accompanies by images of Honda's new supercar. The implication is that the two-time World Champion is expecting to get his talented hands on an NSX of his own, and we can certainly see how Honda would appreciate the imagery of Fernando driving around in its flagship. Even if it doesn't, though, we're sure McLaren would be glad to hook him up with a company car of its own – though Lewis Hamilton encountered some trouble securing (a very specific) one for himself. Even discounting the front-running F1 machinery he's been tasked with piloting on track to an impressive 32 career wins, Alonso has had some lustworthy company cars at his disposal over the years. At Renault, he had a Megane RS to drive, and during his last stint at McLaren, he had an SLR 722. But since signing with Ferrari, he's been given the keys to FCA models as varied as a Ferrari FF, a special 599 GTO, a Maserati GranCabrio, a Jeep Grand Cherokee SRT and an Abarth 695... and those are just the ones we know about.