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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

Daily Driver: 2016 Acura RLX Sport Hybird

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers that drive them every day. Today's Daily Driver features the 2016 Acura RLX Sport Hybrid, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. And don't forget to watch more Autoblog videos at /videos. Show full video transcript text [00:00:00]Hi y'all. This is Seyth with Autoblog. I am driving the 2016 Acura RLX Sport Hybrid SH All-Wheel Drive, or SH-AWD, as we like to call it. Any way you slice it the name is a mouthful. This version of the RLX, the hybrid, incorporates an all-wheel drive system that includes three electric motors: one up front, two in the rear turning the rear wheels in [00:00:30]addition to the 3.5-liter gasoline engine. Now, that powertrain effectively makes it the performance version, hence the sport, of the RLX line. It's got a total system output of 377 horsepower, and 341 pound feet of torque so there's plenty of go juice in this hybrid. Clearly Honda had some performance in mind when they were putting this system together in addition to the sort of typical hybrid good gas mileage. It's rated at 28 MPG in the city, and 32 on the highway. [00:01:00]I've been seeing around 28 in two days worth of driving so far, and playing around with it. It's not the fuel-sipper that you're going to buy ... not a car that you're buying for economy exclusively. The good news is that when you really get into it, the car does feel quite quick. You still have that electric torque so you're really getting a lot of torque push from the rear wheels. You really do feel like kind of a performance all-wheel drive experience [00:01:30]more than a front-wheel drive experience like you get in the typical RLX. Now, it's not a sports sedan. It's pretty squishy. There's not much steering feel. Really throwing it from bend to bend isn't that rewarding. The car that I'm driving today is loaded out to around $67,000. I think you can spend a little bit more than that if you really try, but it kind of is at the top end of the RLX range. I feel like everything does come together kind of neatly. I don't think that this interior is going to feel very old in a couple of years. I think it'll age pretty well because it's a [00:02:00]conservative design frankly. The downside is that, unlike some cars, particularly a lot of the new Mercedes coming out right now, nobody's going to sit down in this RLX and think, "Wow.