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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

Cody Loveland's Corvette-powered NSX claimed by Pikes Peak

Let there be no doubt - racing automobiles can be very dangerous. This unfortunate fact of life has been proven once again today by Cody Loveland, owner of LoveFab, who crashed his Corvette-powered tube-frame Acura NSX on the second turn of the Pikes Peak hill climb course, apparently after a rear upper control arm failed. Cody hit a wall of boulders at high speed, after which the racecar caught fire.
Cody was able to escape the blaze unhurt - minus some missing hair that was singed off in the fire - but the car appears to be a complete mess, as you can see from the image above. The LoveFab Motorsports team has vowed to do its very best to rebuilt the car in time for the competition, but we'd be awfully surprised (and impressed) if that burnt-up hulk were ready for racing with just a few days to rebuild.
We're happy to hear that Cody got away safely, and here's hoping the rest of the competitors get up the hill without incident, or, like Cody, are at least able to walk away uninjured if they don't.

Good Samaritans lift car off of hit-and-run victim

Strangers came to an elderly man's rescue in the Bronx over the weekend after he was dragged under a car by a hit-and-run driver. The 68-year-old man was hit by a red 1997 Acura Integra while crossing a street in a crosswalk on Saturday. Witnesses told CBS 2 the driver didn't stop after striking the man, but dragged him for a quarter mile before parking the car and fleeing on foot. People in the neighborhood who saw the crash ran to help the man as he lay injured underneath the car. It took seven bystanders to free the injured man. Some witnesses chased after the driver, but he managed to escape. Police did not identify the victim. They told the station that he is in critical, yet stable condition at Jacobi Medical Center. The driver who hit him has not been identified. This crash comes less than a week after another driver in the Bronx was caught on surveillance cameras backing into a 51-year-old woman and then driving away. News Source: CBS 2 Government/Legal Weird Car News Acura Driving Safety Videos bronx