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Mid-engine Honda sports car surfaces in EU patent drawings

Based on new patent drawings, Honda clearly isn't done with sports cars. The design you see above was registered and published by the European Union Intellectual Property Office (EUIPO) and was first reported by AutoGuide. The drawings show a rakish, angular sports car design that is very clearly mid-engine. It could almost pass for a Lamborghini. But the name on the design is Honda Motor Company, and aside from the name, it bares a strikingly similar appearance to a mid-engine design found in a Honda patent two years ago. In fact, the only major difference between this car and the older one (seen below) is the lack of a windshield and top. The shape of the lights and the grille, as well as the front fender vent and character lines running from it, are reminiscent of the S660 kei roadster for Japan. The large, angular intakes look more related to the Acura NSX, though. View 6 Photos Unlike the previous patent renderings of the car, this one has an interior, and the inclusion of it may be why the top and windshield are absent. The interior also leads us to believe that this design is for an upcoming concept. The steering wheel is a small, rectangular piece similar to what you would find in an F1 car or Indy car. The seats also look like thin buckets designed to be as sporty and light as possible. A production version would probably have a bit more cushioning and a round wheel. It does look like there is a pushbutton transmission setup in the center console like current Acuras, though. So what does this mean? Honda is clearly still working on this design, and based on some of the more radical design choices for the interior, we're likely looking at a concept car that will show up in the next couple of years. Whether a concept will lead to a production car is tough to say. There's definitely room in Honda's global sports car roster between the S660 and NSX for something in between, and Honda has reported that it's getting pressure from dealers for sporty cars. The exterior design isn't so extreme it couldn't be tweaked for production, either. There have also been rumors that Honda is preparing a mid-engine hybrid sports car with the Type R's turbocharged four-cylinder. Honda also holds a trademark for the name "ZSX," which fits the naming scheme of the NSX and old RSX, but at least in Europe, Honda has held the trademark since 2009. We'll just have to wait and see what Honda does.

Acura replaces chief Accavitti with designer Ikeda

Acura is shaking up its senior leadership, as Honda ushers the current chief of its luxury division out the door and replaces him with a new one. Exiting stage left is Mike Accavitti, who held the reins at the premium automaker as its senior vice president and general manager of the Acura division. Taking his place will be Jon Ikeda, one of the Japanese automaker's most senior designers. Accavitti (pictured above at left) had been promoted to the job from his previous position as senior vice president of auto operations after Honda separated the Acura brand into its own division. He had previously served as a senior executive at Chrysler, rising up the ranks to run the Dodge brand, and joined Honda in 2011 as its chief marketing officer. At this point it remains unclear why Accavitti is leaving and where he might land, but Honda says he's leaving the company altogether. To replace Accavitti, Honda has named Jon Ikeda (pictured above at right), a veteran designer with the company. A graduate of the Art Center College of Design in Pasadena, CA, Ikeda has worked for Honda on both sides of the Pacific since 1989. He previous headed up the design and product planning divisions at Honda's American R&D operations, and was instrumental in creating an independent design office for the Acura brand, separate from Honda's. This isn't the first time we've seen Accavitti replaced in his role as a senior executive by a design veteran. After only four months at CEO of the Dodge brand, he was replaced by Ralph Gilles, who retained his role as senior vice president of design for the entire Chrysler group in parallel. Gilles was ultimately replaced as head of Dodge as well, but was recently promoted to serve as head of design for Fiat Chrysler Automobiles. Related Video: Acura Announces Leadership Changes TORRANCE, Calif. July 27, 2015 – Acura today announced that Jon Ikeda has been promoted to Vice President and General Manager of the Acura Division of American Honda Motor Co., Inc. In this role, Ikeda will oversee all Acura brand activities including sales, marketing and parts and service. Ikeda was formerly Division Director of Auto Design at Honda R&D Americas, Inc. (HRA). He began his career at Honda in Japan in 1989, joining the advanced design studio in Tokyo, where he worked on the award-winning Honda FSX show car. After six years in Japan, he returned to Los Angeles in 1995, to continue his career at Honda R&D in Torrance, California.

2014 Acura MDX SH-AWD

There are certain vehicles on sale today that are affected by what I call 'Camry Syndrome.' Named after Toyota's ubiquitous family hauler, Camry Syndrome affects a fair number of cars and trucks, many of which are exceedingly popular with consumers.
The issue I have with these vehicles is that while they're adequate, they lack ambition. Their looks are clean and reasonably attractive, but they're not particularly stylish, let alone adventuresome or - heaven forbid - polarizing. Their interiors are comfortable and well screwed together, with the sort of popular features that consumers expect at a given price point. Their engines are decently powerful and vocal enough to set the heart very slightly aflutter, yet they're not too thirsty. Their transmissions are invisible and their rides are best described with whatever buzzword synonym Joe Consumer might come up with for "sporty" or "luxurious." In short, they're boring.
In reality, provided they sell well, there's really nothing wrong with automakers building Camry Syndrome vehicles - they're reasonably competent at everything and clearly meet a need. The problem is that I want some aspects of my vehicle to be better than others, because contrast breeds character. I wish someone at Acura felt the way I did when it redesigned this MDX for 2014, because for me, there's so much of this premium crossover that's merely middle of the road.