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2016 Acura ILX First Drive [w/video]

Luxury carmakers love getting 'em when they're young. Sure, it takes older, well-heeled buyers to move high-margin flagships like S-Classes, 7 Series, and LSes, but to borrow from the late, great Ms. Houston, the children are the future – specifically, the ones buying entry-level sleds like the Audi A3 and Mercedes-Benz CLA. Since youthful buyers tend to cultivate lifelong patterns of loyalty (and thus, spending), Acura has invested effort in shoving its entry-level ILX into more upmarket territory. "The ILX was originally conceived during the recession," one Acura executive admitted during the launch of the facelifted 2016 model, conceding that the original compact sedan's priorities were biased towards economy, not plushness. Because Acura originally didn't see the $30,000-ish competitors from Audi and Mercedes coming, they didn't think twice about equipping the base, prior-gen ILX with rather uninspired styling and a meager 150-horsepower engine, the combination of which made it more of a glorified Honda Civic than a contender for European power players. What's an aspiring Japanese automaker to do in 2015's golden age of affordable luxury? If you're Acura, you scramble to release a mid-cycle upgrade to elevate the ILX's status. Upmarket Moves: Fresher Skin And A Friskier Soul With its ho-hum sheet metal, the outgoing ILX simply couldn't stand up to its more crisply styled competitors. The 2016 model comes to the rescue by adding Acura's signature "Jewel Eye" row of LED headlights, which joins a reworked grille and fascia to form a more aggressive front end that's been moved lower and wider. A redesigned rear deck incorporates new LED taillamps, while the ILX's proportions now boast a more hunkered-down stance. The look is sexier (especially thanks to those glimmering headlights), though the stodgy, Buick-like character line and rear haunches remain. Inside, a new multimedia and navigation system brings a level of modernity to the cabin, with an eight-inch upper display and seven-inch lower touchscreen gracing Premium and Tech Plus models. A multi-view rear camera is standard on all ILXs, and the Premium gets a seven-speaker sound system while the Tech Plus receives a 10-speaker ELS premium audio setup. Acura's new Navi link feature enables iPhones to display navigation functionality on the car's screen using a $99 cable kit and a $60 app, offering an affordable way to know where you're going. The kit was not available on the models we drove.

2014 Acura MDX SH-AWD

There are certain vehicles on sale today that are affected by what I call 'Camry Syndrome.' Named after Toyota's ubiquitous family hauler, Camry Syndrome affects a fair number of cars and trucks, many of which are exceedingly popular with consumers.
The issue I have with these vehicles is that while they're adequate, they lack ambition. Their looks are clean and reasonably attractive, but they're not particularly stylish, let alone adventuresome or - heaven forbid - polarizing. Their interiors are comfortable and well screwed together, with the sort of popular features that consumers expect at a given price point. Their engines are decently powerful and vocal enough to set the heart very slightly aflutter, yet they're not too thirsty. Their transmissions are invisible and their rides are best described with whatever buzzword synonym Joe Consumer might come up with for "sporty" or "luxurious." In short, they're boring.
In reality, provided they sell well, there's really nothing wrong with automakers building Camry Syndrome vehicles - they're reasonably competent at everything and clearly meet a need. The problem is that I want some aspects of my vehicle to be better than others, because contrast breeds character. I wish someone at Acura felt the way I did when it redesigned this MDX for 2014, because for me, there's so much of this premium crossover that's merely middle of the road.

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.