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Acura slaps $20,000 discount on 2019 NSX in an effort to sell more supercars

The new Acura NSX has struggled to move off dealer lots as of late, and Acura isn't being coy about adding incentives to its supercar. Motor Trend spotted an under-the-radar $20,000 discount, which is a substantial price slash on a car that starts at $159,300. This incentive isn't actually listed or advertised anywhere on Acura's website, but Motor Trend's Intellichoice affiliate (ownership cost and value analysis site) managed to uncover the discount. If you bought a completely base NSX, the price could be as low as $139,300 now. That's before you do any other negotiations with your dealer to lower the price further. The discount only applies to 2019 model year cars, which is actually a great thing. Acura made a bunch of small, important changes to the refreshed NSX for 2019 you can read about here. It's a better car than before, and now it's significantly cheaper than last year's model, as well. That makes the supercar a veritable steal. Acura has reportedly had this discount in effect since mid-March, and sales throughout this year have been improved versus last year — 72 NSXs had moved off lots at this time in 2018, whereas 102 have found new owners this year. That may not seem like a whole lot, but even a small uptick in supercar sales is meaningful when you're selling in such low quantities. The 2018 calendar year was the worst year in new NSX sales to date, with only 170 in total finding new homes. In 2017 Acura moved a grand total of 581 NSXs, the car's best year. If you want to actually take advantage of the discount (we envy you) then know it's scheduled to last through March 31, 2020. That's a long time to decide if you want the Japanese supercar. A 992 911 Carrera 4S ($121,660) with a few pricey options will easily be bumping into a base NSX, so your expensive sports car decision just got a little tougher. Related Video:

2021 Acura TLX is the first model with Honda’s new proprietary airbag

When it arrives in showrooms this fall, the 2021 Acura TLX will be the first vehicle equipped with the new three-chamber front passenger airbag design Honda announced last year, reinforcing the automaker’s commitment to infused the sports sedan with state-of-the-art safety bonafides. As explained in the video above, the new airbag was designed and developed by engineers at HondaÂ’s R&D campus in Ohio and auto supplier Autoliv to mitigate the risk of severe brain trauma associated with angled frontal collisions. With its official launch in the 2021 TLX, the airbag will begin to be offered to other automakers through Autoliv. Work on the new airbag design stemmed in part from a 2013 U.S. Department of Transportation study that used MRI scans to look at brain injuries resulting from vehicle accidents and led to the creation of Brain Injury Criteria methodology for measuring brain injuries in vehicle crashes. Accordingly, Honda and Autoliv designed an airbag that does away with the traditional single-inflatable chamber in favor of something likened to a catcherÂ’s mitt, with a central “sail panel” net catching and slowing down the head and directing it inward between the two inflated side chambers. The idea is to better manage lateral forces in a collision that can cause an occupantÂ’s head to rotate severely and at high velocity. Honda is hailing the new airbag as a major advance in airbag design. It follows the companyÂ’s introduction, in 1990, of the first vertically deploying front passenger airbag for the 1991 Acura Legend, a design that became broadly adopted in the industry. Honda is packing lots of other safety features into the 2021 Acura TLX, including knee airbags for driver and front passenger, both contained beneath a panel on the underside of the instrument panel, and eight airbags total, the most ever for the model. It will also come standard with the AcuraWatch suite of advanced safety and driver-assist technologies and AcuraÂ’s Advanced Compatability Engineering body structure, which has been advanced to boost occupant safety by redirecting energy away from the passenger compartment in a frontal crash. Acura says it expects to get a five-star crash rating from the National Highway Traffic Safety Administration and a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.