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Weekly Recap: Chrysler forges ahead with new name, same mission

Chrysler is history. Sort of. The 89-year-old automaker was absorbed into the Fiat Chrysler Automobiles conglomerate that officially launched this fall, and now the local operations will no longer use the Chrysler Group name. Instead, it's FCA US LLC. Catchy, eh? Here's what it means: The sign outside Chrysler's Auburn Hills, MI, headquarters says FCA (which it already did) and obviously, all official documents use the new name, rather than Chrysler. That's about it. The executives, brands and location of the headquarters aren't changing. You'll still be able to buy a Chrysler 200. It's just made by FCA US LLC. This reinforces that FCA is one company going forward – the seventh largest automaker in the world – not a Fiat-Chrysler dual kingdom. While the move is symbolic, it is a conflicting moment for Detroiters, though nothing is really changing. Chrysler has been owned by someone else (Daimler, Cerberus) for the better part of two decades, but it still seemed like it was Chrysler in the traditional sense: A Big 3 automaker in Detroit. Now, it's clearly the US division of a multinational industrial empire; that's good thing for its future stability, but bittersweet nonetheless. Undoubtedly, it's an emotion that's also being felt at Fiat's Turin, Italy, headquarters as the company will no longer officially be called Fiat there. Digest that for a moment. What began in 1899 as the Societa Anonima Fabbrica Italiana di Automobili Torino – or FIAT – is now FCA Italy SpA. In a statement, FCA said the move "is intended to emphasize the fact that all group companies worldwide are part of a single organization." The new names are the latest changes orchestrated by CEO Sergio Marchionne, who continues to makeover FCA as an international automaker that has ties to its heritage – but isn't tied down by it. Everything from the planned spinoff of Ferrari, a new FCA headquarters in London and the pending demise of the Dodge Grand Caravan in 2016 has shown that the company is willing to move quickly, even if it's controversial. While renaming the United States and Italian divisions were the moves most likely to spur controversy, FCA said other regions across the globe will undergo similar name changes this year. Despite the mixed emotions, it's worth noting: The name of the merged company that oversees all of these far-flung units is Fiat Chrysler Automobiles. Obviously the Chrysler corporate name isn't completely history.

Acura bringing near-production-ready concept sedan to Pebble Beach

Three years ago Acura turned many heads with the Precision concept. Said to be the future of Acura design language, the latest RDX crossover is the most full-bodied expression of the Precision Crafted Performance design language. The rest of the range has only gone as far as the Diamond Pentagon grille. That looks to change later this year, when Acura brings a near-production-ready four-door to Pebble Beach that's inspired by the Precision. Car and Driver, which got a peek into Acura's Southern California design studio, says the tea leaves "point to a new production Acura sedan in the Precision concept's gorgeous 'four-door coupe' form." Believing the Pebble display will be "a tribute to the best of Acura's past" and could presage a flagship to replace the RLX, C/D wonders if the carmaker won't reach into its deep past and resurrect the Legend name. That's seems a bit much, but we have only six months to wait. After that, the next-generation TLX sedan and MDX crossover will arrive, and are expected to wear Precision cues. Both are scheduled to make landfall at the end of this year or beginning of next year. Based on shapes bulging under taut covers, C/D says both will receive stretched front intakes and "hook-shaped, extruded taillights." A juiced TLX Type S with a ducktail spoiler appears to lurk in the near future, too. Eventually, the second coming of the ZDX crossover might get the nod as well. Acura sold the severely rakish crossover coupe from 2009 to 2013, well before crossover coupes had established themselves. Looking at what's happened in the past 10 years, the ZDX was either ahead of its time, or consumers only want diminished rear headroom from German crossovers; no Japanese luxury maker has yet put a sloped roof on one of its crossovers. That means if a new ZDX does come, it could be just as novel the second time as it was the first.Related Video:

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."