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Acura's MDX SEMA concept took the wrong parts from the NSX GT3

When it comes to SEMA show cars, the more absurd the better, such as with the 1,040-horsepower Bisimoto Hyundai Santa Fe. That's not the case with Acura's custom MDX. This crossover was designed to match the NSX GT3 racecar, and gets a custom trailer to tow it. However, instead of doing something awesome like dropping in the NSX's twin-turbo V6, Acura decided the defining characteristics of the race car were the paint, splitter, and wing. So that's what the MDX and trailer got. In addition to a matching white paint scheme with orange and black accents, the SUV wears a massive front splitter that looks like a shelf stuck close to the ground. It's the only aero modification on the vehicle, and it just looks silly, what with the massive gap between the base of the bumper and the splitter itself. There aren't any performance modifications on this SUV either, except the lowered suspension, so the only thing the splitter is likely to do is break off on the first mildly steep driveway it comes across. To complement the MDX's dubious aero aid, the custom trailer gets a "wing" at the back. Actually, it looks like Acura slapped some endplates on the back to give it a wing look. The trailer also gets running boards that extend the splitter along the side. Maybe it all works together to keep the trailering rig planted. But probably not. If Acura wants suggestions for next time, we suggest a mid-engined MDX, or perhaps one with a wild hybrid system. We'll call this a missed opportunity. Related Video: Featured Gallery Acura MDX with custom NSX GT3 Trailer: SEMA 2016 View 11 Photos Related Gallery 2017 Acura MDX SEMA concept Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style SEMA Show Acura Crossover Racing Vehicles acura mdx acura nsx gt3

Acura Precision Cockpit Concept is much more than a digital gauge cluster

Audi Virtual Cockpit is one of the single best pieces of technology on the market, bar none. It blends beautiful graphics, easy interaction, and loads of information in a way that similar all-digital gauge clusters from brands like Jaguar, Land Rover, and Cadillac can't match. Other brands might not stand even with Audi, but Acura is certainly going to try. The company is demonstrating its efforts at the 2016 Los Angeles Auto Show with the new Precision Cockpit. Like Audi, JLR, and Cadillac, Acura is using a 12.3-inch display in place of a traditional set of gauges that changes color schemes and animations based on the driving mode. A prominent central display joins the digital IP and features what looks like an evolution of the company's current infotainment software. But rather than a knob and dial or physical buttons, Acura is taking a page out of Lexus' book, using a touchpad to control the center display. View 7 Photos But before we lament the touchpad too much, it's worth pointing out how Acura says its arrangement is different. Using something called "absolute positioning," the touchpad behaves more like an actual touchscreen – tap a corner on the pad and whatever's in the same corner of the display responds. In that way, it sounds like Acura is trying to marry a touchscreen with a more ergonomically comfortable interface. Color us curious. Precision Cockpit also stands apart in how Acura optimized it, designing the system with semi-autonomous driving in mind. The company went as far as to use a real-time 3D graphics engine to display what the vehicle's sensors "see" inside the instrument cluster. There's even an advanced vision mode that allegedly shows "cars, pedestrians, cyclists, and other objects – even those obscured from vision – using artificial intelligence to predict future pathways." While Acura is calling Precision Cockpit a concept, the company confirmed in its official release that the Android-based system "will power future production cars." If it comes with all the tech Acura's promoting here, Precision Cockpit stands to be a significant step forward in the digitization of car interiors. Related Video: News Source: AcuraImage Credit: Acura LA Auto Show Acura Technology Emerging Technologies Infotainment Concept Cars Videos Original Video

Acura puts on display of mechanical horsepower in new ad

Originally forged with a brand identity based on luxury, sportiness and practicality, Acura has spent the last decade or so struggling with its image. The sporting credibility suffered a mighty blow with the loss of cars like the Integra, RSX and NSX, and recent years have seen the Japanese company attempting to recast itself as a technology leader.
All of that makes this latest Acura commercial, Let The Race Begin, even more difficult to understand, metaphorically speaking. The horsepower-horse race 'theme' certainly isn't difficult to fathom, with mecca-equine versions of popular luxury brands filling the screen. But the choice to make Acura's filly a flesh-and-blood creation seems odd, for the high-tech theme. Acura as "thoroughbred apart from the rest of the field" seems to be the rough message here, though we're not sure we're buying it. We're also not sure we're comfortable with how much these ponies reminded us of a certain off-putting robotic dog...
Looks expensive, at any rate. Watch the robot ponies run for yourself, below.