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Acura NSX is industry's first supercar with a female design lead

Michelle Christensen. Unless you've been casting about the web for some behind-the-scenes takes on recent exotic car launches or were unusually curious during the early days of the sport crossover trend, her name probably means nothing to you. She grew up in Northern California, where her family drag-raced. Venerables like the 1932 Ford, Plymouth GTX, and Dodge Super Bee rolled through her family garage. And Christensen grew up designing prom dresses for friends and dreaming of working in a pit crew. In fact, she didn't even realize car design was a real profession until junior high, when her father pointed out Chip Foose at a car show. After that, she was hooked, so she went to Art Center College of Design in Pasadena, where she reimagined the Plymouth Barracuda as her senior project. Today, Christensen can add the title of lead exterior designer on the 2016 Acura NSX to her resume. The first woman to lead the shape of a supercar, Christensen actually opened up her "First!" account with Acura in 2005 when the company swooped her up the night of graduation and she became its first female exterior car designer. Her first sketch on the job was a concept for the ZDX, and the bigwigs chose her design for production. She joined the NSX team after the mid-engined concept was introduced at the 2012 Detroit Auto Show, replacing the front-engined V10 concept (we encourage you to go back and look at what was versus what is). Christensen thereafter led a crew of eight through a rework of the sheetmetal, with the focus being to keep the "emotional, 3-D kind of feeling." Reminiscing about her family's utterly unadorned '32 Ford hot rod, she said the NSX team was committed to keeping the design simple and light. Wind tunnel work led to larger bumper, hood and side intakes for better airflow on the production model. That, along with a switch in engine position, gave them a chance to go aggressive and to not only "punch more holes in it and make it more exotic," but also "take it to the gym and beef it up." In line with its decidedly un-retro rebirth, the third brake light that runs across the decklid is about the only nod to its predecessor. At age 34, we're certain we haven't seen the last of Christensen or her designs. Related Video:  

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Acura recalls 10k RLX models for headlight replacement

Acura is recalling 9,700 examples of the 2014 and 2015 RLX in the US to replace their headlights. The problem is that the reflective backing material inside the units can potentially delaminate. If this happens, then the luxury sedans no longer conform to federal safety guidelines. The automaker knows of no injuries or crashes related to this issue, though. The 2014 RLX has been subject to two other recalls. One covered loose bolts in the rear suspension, and the other was to replace the front seat belts. RLX owners should receive mailed notification of the recall around February. This campaign comes hot on the heels of Acura issuing a stop-sale for the TLX V6 for a risk of possible rollaway. Scroll down to read the company's entire announcement of its latest recall. Statement by Acura Regarding Headlight Recall: 2014-2015 Acura RLX Approximately 9,700 model-year 2014-2015 RLX vehicles affected in the U.S. Headlight assemblies in affected vehicles to be replaced, free of charge TORRANCE, Calif. – Dec. 11, 2014 – Acura will voluntarily recall approximately 9,700 model-year 2014-2015 RLX vehicles in the United States to replace both headlight assemblies, free of charge. The reflective film backing material inside the headlights may delaminate, which may result in the vehicle no longer conforming to Federal Motor Vehicle Safety Standard No. 108. No crashes or injuries have been reported related to this issue. Acura is announcing this recall to encourage all owners who purchased an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Acura. Mailed notification to customers will begin in early-Feb. In addition, owners of these vehicles can determine if their vehicles require repair by going to recalls.acura.com or by calling (800) 382-2238 and selecting option 4. # # #