2021 Acura Rdx on 2040-cars

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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

Acura to unveil 2019 RDX production version in New York

Acura says it will unveil the all-new 2019 RDX crossover at the New York International Auto Show along with a new A-Spec sport variant. Acura unveiled the RDX Prototype in January in Detroit, saying it was a close representation of the production version, save for the more concept-y side mirrors and larger wheels. It released a teaser image Monday of the A-Spec front end featuring a special badge along the side fender. It's the first application of the sport appearance, which the company says "adds sport appearance detailing, inside and out," on an Acura SUV and is supposed to be part of all core Acura models in the future. View 12 Photos Due to go on sale midyear, the 2019 RDX was designed and developed in the U.S. for the first time. Its styling is courtesy of the brand's design studio in Los Angeles, while engineering was handled in Raymond, Ohio. It's set to be built at Acura's assembly plant in East Liberty, Ohio, while the 2.0-liter four-cylinder VTEC Turbo engine will be made in nearby Anna, Ohio. The third-generation of the crossover takes its cues from the Precision Concept and Precision Cockpit concept, both from 2016. It gets a new Acura-only platform that sheds weight and stiffens the body, and it adds more interior space, rear legroom and cargo space, a panoramic sliding moonroof. The reveal will be live-streamed starting at 12:15 p.m. ET March 28 on Acura's YouTube, Facebook and Twitter channels. Related Video: Image Credit: Acura New York Auto Show Acura Crossover Luxury acura rdx 2018 new york auto show

Acura RLX Sport Hybrid SH-AWD set for LA debut

Acura has announced that it will be showing the production version of the RLX Sport Hybrid SH-AWD at the 2013 Los Angeles Auto Show. You'll recall that the standard 3.5-liter V6-powered RLX has been on sale for some time, and that our review of Acura's flagship sedan was mixed. On paper, at least, the RLX Sport Hybrid SH-AWD should fare better.
Sporting a similar hybrid powertrain to the one expected to motivate the NSX supercar, the RLX uses a 3.5-liter V6 paired with a seven-speed dual-clutch transmission and a trio of electric motors to generate 377 horsepower, net a combined fuel economy of 30 miles per gallon and offer the security and performance of torque-vectoring all-wheel drive.
The RLX will hit the LA stand on November 20. Scroll down for the full press release from Acura.