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Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.

2019 Acura RDX undercuts rivals with base price of $38,295

The all-new 2019 Acura RDX will hit dealers on June 1, 2018, and it'll come with a window sticker bearing a base price of $38,295. That's for a front-wheel-drive RDX; adding all-wheel drive brings the base price to $40,295. Standard equipment includes the AcuraWatch safety and driver assistance package, which bundles automatic emergency braking, adaptive cruise control, lane keeping assist, and road departure mitigation. All RDX models, regardless of trim, are powered by a 2.0-liter turbocharged four-cylinder engine that sends 272 horsepower and 280 pound-feet of torque through a 10-speed automatic transmission to the drive wheels. That's more power than rivals like Audi Q5, BMW X3, Mercedes-Benz GLC300, and Volvo XC60, all of which are cited by Acura as key competitors in the small premium crossover segment. The EPA has given the 2019 RDX estimated fuel mileage ratings of 22 city, 28 highway, and 24 combined, or 21/27/23 with all-wheel drive. That's better than the AWD 2018 RDX's 19/27/22 rating, but under the class-leading 22/29/25 figures of the BMW X3, though the Bimmer has less horsepower and torque than the RDX. Perhaps even more important than the low-for-its-class starting price is the reasonable increase in cost as the trim level rises. Opting for an RDX with the Tech Package will cost $41,495 and bring with it navigation with real-time traffic, perforated leather seating surfaces, an ELS Studio audio system with 12 speakers, blind-spot monitoring, rear cross-traffic monitor, and front and rear parking sensors. The new RDX A-Spec package branches off the Tech trim level and adds sportier styling with blacked-out accents replacing chrome, 20-inch wheels, 4-inch exhaust tips, an ELX Studio audio system with 16 speakers, heated and ventilated seats, LED fog lights, and sport seats trimmed in leather and Ultrasuede. A red interior package is optional. At the top of the RDX pyramid sits the Advance trim for $46,395. That model gets cool stuff like a high-tech adaptive damper system, 16-way power driver and passenger seats (heated and cooled up front and heated in the rear), a head-up display, surround view camera, genuine wood trim, and a hands-free power tailgate. It's worth noting that since the A-Spec is based on the Tech and not the Advance trim it's not possible to get the adaptive dampers or fancy front seats packaged with the sportiest-looking RDX model. Here's hoping those bits are added as A-Spec package options at a later date.

Pair of perfect Honda NSX Type Rs go up for auction in Tokyo

While the original Acura NSX is a brilliant supercar in any of its iterations, we never got the best version of it here in America: the Type R. Those came with Honda badges and are right-hand drive only. Unless you're in Japan or are lucky enough to come see an imported example elsewhere, you're not going to come across one of these. To see two practically perfect examples go up for auction at the same time is an even rarer sight. Some first-generation NSX Type R models (1992-1995 model years) can be imported to the U.S. now that they have surpassed the 25-year mark. However, this 1995 model is still a hair too new. Should that stop you from buying it and waiting a few months to take U.S. delivery? Certainly not. This car being offered at Tokyo's BH Auction with a grand total of 534 miles on its odometer. The seller claims it's 100% original and in pristine condition. Honda did a lot to transform the NSX into the first Type R of many to come. To start, engineers cut 308 pounds out of the car by using aluminum in even more places than before, deleting sound deadening, eliminating the A/C and stereo and using carbon-kevlar Recaro bucket seats. The 3.0-liter V6 was balanced and blueprinted. Then the suspension was given a full makeover with stiffer dampers, springs, bushings and a larger front sway bar. There were plenty of other little things throughout, but we'll spare you the long list. The number you need to know most is the estimated auction price. BH Auction thinks this NSX Type R will go for $227,000 - $272,000. 2005 Honda NSX-R View 21 Photos Next up is the ultra-rare 2005 Honda NSX-R. This R was based-off the NA2 NSX, so it has a 3.2-liter V6 and six-speed manual transmission with the new bodystyle that ditches the pop-up headlights. The 2005 model year was the last for the first-gen NSX, meaning this R is just about as new as they come. Many of the modifications that Honda did for the first Type R were repeated here. This model used carbon fiber more judiciously, though, replacing the hood, deck lid and spoiler with the lightweight material. The auction house claims just 140 NA2 NSX-Rs were made, so this is an incredibly rare car. Sadly, nobody here will be able to import it and drive it on American roads for quite some time yet. The price is estimated to come in at $345,000 - $436,000. That's pricey but this NSX has an even lower odometer reading than the other at just 348 miles.