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Acura to debut RLX sedan and ARX-05 racecar at Monterey

It's Monterey Car Week, culminating in the Pebble Beach Concours d'Elegance, and Acura plans to stay busy throughout, with debuts of its redesigned RLX flagship sedan and ARX-5 prototype racecar at several venues. In advance of those two reveals, Acura released two teaser videos (shown above and below), for those of us who can't make it to Pebble Beach. We told you quite a lot about the RLX last week and about the ARX-5 just before that. Sales of the previous generation have been slow, but this redesign, from its new diamond pentagon grille on back, could rectify that. Acura kicks off the week Tuesday as exclusive automotive sponsor of the Carmel-By-The Sea Concours on the Avenue, in Carmel's Devendorf Park. That's where it will debut the 377-horsepower 2018 Acura RLX Sport Hybrid. The NSX, NXS GT3 racecar, MDX Sport Hybrid and redesigned 2018 TLX A-Spec sedan will also be on display. On Friday at The Quail, Acura will unveil the ARX-05 prototype and will again show off the rest of the lineup. On Saturday, the ARX-05 will join a display of historic Acura racecars at this year's Rolex Monterey Motorsports Reunion. And on Sunday, the ARX-05 will be featured on the lawn at the Pebble Beach Concours d'Elegance. Dave Marek, Acura's global creative director, will serve as a Pebble Beach guest judge. Related Video: Related Gallery 2018 Acura RLX View 11 Photos Image Credit: Acura Design/Style Motorsports Acura Coupe Luxury Racing Vehicles Sedan

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2013 Buick Verano Turbo vs. 2013 Acura ILX 2.4

Answering The $30,000 Entry-Level Luxury Question
Twenty years ago, a comparison between an entry-level Buick and Acura would have matched a Skylark against an Integra.
Twenty years ago, a comparison between an entry-level Buick and its Acura equivalent would have matched a Skylark against an Integra. The unfair battle would have resulted in the compact American's defeat in nearly every measurable category, as the Japanese competitor was arguably at the height of its powers.