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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda sending two NSX racers and new EV concept to Pikes Peak

Honda is always good for a few interesting Pikes Peak entries. In 2015, Acura supplied a 2017 NSX prototype for pace-car duty. This time around, two NSXes will compete alongside a reconfigured version of the company's four-motor electric racecar. Those aren't the 2016 entries above. The one on the right is last year's pace car and the one on the left is a first-gen NSX that did the hillclimb the past few years. The 2016 cars haven't been unveiled yet, but we know that one will be in the Time Attack 2 Production class, which is mostly stock with the addition of items like a roll cage, and the other will be in Time Attack 1. TA 1 allows modifications to the powertrain, additional aero aids, suspension changes, and other tweaks, so expect to see a lot more power and a big wing on the back. The cars will be driven by James and Nick Robinson, brothers who work for Honda R&D in Ohio. Honda will use a version of the four-motor electric powertrain from its 2015 CR-Z Exhibition class entry in a new EV. (We got to drive a non-race tune of this setup in Japan last year.) The 2016 version, which will wear a different body, moves to the Electric - Electric Modified class of last year's frontrunners. We're told this car is aiming for an overall win at the 2016 race; the CR-Z took 11th place overall in 2015. The EV will again be driven by Tetsuya Yamano, a Japanese Super GT driver. Oh, and there will of course be a factory entry or two from Honda's Powersports division. Honda engineer Keith Steidl will ride a 2015 TRX1000 ATV in the Pikes Peak Challenge - Exhibition Powersport class. In the past, Honda has fielded plenty of other neat stuff in the Race to the Clouds. In 2012, it ran an NSX fitted with a twin-turbo V6 from an LMP2 car, and the 2013 race saw the very practical 532-horsepower turbocharged Odyssey minivan join the Exhibition class. The 2016 race marks the Pikes Peak hillclimb's 100th anniversary (but not the 101st running since competition took some breaks back in wartime). We're looking forward to June already. Related Video: Image Credit: Honda Green Motorsports Acura Honda Electric Hybrid Racing Vehicles pikes peak exclusive

Honda to compete in seven Pike's Peak classes in 2014

The Pikes Peak International Hill Climb is one of the greatest events on the international motorsports calendar. Its Unlimited class harkens back to the old days of racing, when teams built vehicles to be the fastest with whatever they had. Honda is returning to the event for 2014 for its second year as a sponsor and participant, and it's bringing some cool machines of its own.
The company is fielding seven entrants this year, which is somewhat smaller than last year. In 2013, it brought 11 factory-supported vehicles in 10 classes, including an insane Honda Odyssey with a 532-horsepower turbocharged V6 engine. There's no need to be too disappointed by the shorter list, though. Former 24 Hours of Le Mans-winner Romain Dumas is back piloting a Honda-powered Norma chassis up the hill in the Unlimited class. Dumas attempted to race the car last year, but it broke down during his run. Other competitors include an NSX (pictured above), Fit B-Spec and an S3700, which is an S2000 with a 3.7-liter V6 engine.
In its role as sponsor, Honda says it has also worked with the sanctioning body to add an AirFence safety barrier along some corners for the motorcycle and ATV riders. This year's Pikes Peak is being held on Sunday, June 29. Scroll down to read the full details about Honda's team and start getting excited for this year's running.