1993 - Acura Nsx on 2040-cars

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2014 Acura RLX replaces SH-AWD with P-AWS

After teasing us with the thinly veiled concept earlier this year, Acura has officially taken the wraps off its all-new flagship sedan, the 2014 Acura RLX. Aside from its huge step forward in terms of styling and luxury, the new RLX could very well be the most advanced Acura model ever.
While the previous RL could have been one of the blandest luxury sedans of its time, the RLX builds on stylish cues introduced this year on the ILX and RDX. One of the car's signature elements is its jewel-eyed LED headlights that could end up rivaling Audi for the most distinctive in the business. The rear view of the car isn't as unique as the front, but no less attractive with LED taillights that have a slight BMW vibe and odd, chrome-ringed reflectors at the bottom of the fascia. The interior is exactly what we've come to expect from Acura with its dual-brow instrument panel and a sporty three-spoke steering wheel.
On the technology front, the RLX debuts driving features such as Precision All-Wheel Steer (P-AWS), Adaptive Cruise Control with a low-speed follow feature and Agile Handling Assist while the interior gets a high-end Krell audio system, cloud-based AcuraLink and a multi-angle back camera. P-AWS allows the RLX actively and independently adjust the angle of the rear wheels for better agility and braking. Acura ended up cutting almost 275 pounds from the RLX's curb weight (compared to the RL) thanks to the use of high-strength steel and aluminum.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

The Rolls-Royce Dawn leads this month's list of discounts

If you're one of the few readers of this site who is in the market for a $350,000 Rolls-Royce Dawn, well, first of all, good for you. And you should be prepared to keep some extra money in your pocket, too, as the drop-top Roller leads this month's list of the largest monetary discounts with an average of $14,733 taken off the machine's $359,250 sticker price. That means buyers are paying an average transaction price of $344,517 for the 2020 Rolls-Royce Dawn this month, according to data provided to Autoblog by TrueCar, which equals about 4.1% off the price on the sticker. An intriguing pair of supercars land in second and third positions this month. The 2019 Acura NSX is selling for an average of $145,174 this month, which represents a 9% discount, or $14,373. With an eerily similar 9% discount of $14,079 comes the 2020 Aston Martin Vantage, which has an average transaction price of $142,002 this month. The Maserati Quattroporte is up next with an average discount of $13,634. Another Rolls-Royce model lands in the fifth spot, but instead of the aging Dawn it's the brand-new Cullinan SUV. Although the luxury 'ute boasts a large discount of $12,427, its staggeringly high retail price of $332,750 means buyers are getting a little less than 4% off the sticker. More interesting to most buyers will be the 2019 Lincoln Navigator, which is one of our favorite full-size SUVs in America. Buyers of Lincoln's range-topping vehicle are getting average discounts of $11,761. That represents a 13.4% savings for a final price of $75,940. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video: