1991 Acura Nsx Base Coupe 2-door 3.0l on 2040-cars

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4.5 million Hondas, Acuras are being recalled worldwide to fix a fuel pump defect

Honda is recalling more than 4.5 million cars worldwide because of a fuel pump problem that could lead to engine failure or stalling in traffic, which could cause an accident. The recall includes 2.54 million vehicles in the United States. The automaker had previously recalled 628,000 U.S. vehicles in 2021 and 136,000 in 2020 for the same issue. Honda issued recalls over the same issue earlier this month in China and Japan. National Highway Traffic Safety Administration recall documents say the impellers inside fuel pumps of 2017-2020 Hondas and Acuras were improperly made, meaning they “can deform and interfere with the fuel pump body” over time. This could prevent the engine from starting, or can cause a stall while driving, which depending on the situation in traffic, could be dangerous. Fortunately, Honda says it hasn't received any reports of crashes or injuries. To remedy the problem, Honda will replace the in-tank fuel pumps, at no cost to owners, in the entire U.S. recall population of 2,539,902 vehicles, though the defect may be present in only 1 percent of those cars. Because of the size of the recall, repairs will be done in phases, with first owners receiving notification letters in February. Dealer notifications began this week. “Countermeasure replacement parts are not available in sufficient quantities for all recalled vehicles at the time of this announcement, and American Honda intends to notify vehicle owners in stages," Honda wrote. Meanwhile, owners wishing to confirm that their vehicle is included can enter their VIN at the NHTSA recall site or at American Honda's and Acura's recall platforms.  NHTSA's campaign number for the recall is 23V858000. Honda's numbers for this recall are KGC and KGD. Owners may also contact Honda customer service by phone: 1-888-234-2138.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Toyota tops Consumer Reports best, worst used car values

We often mock Toyota for building boring, soulless cars, but a new study by Consumer Reports suggests that regardless of whether that's true, the company has some of the best used cars on the market. In its report on used cars from 2004-2013, the Japanese automaker had 11 vehicles among its brands on the list - more than any other automaker.
CR breaks the list down by cost and vehicle size, and Toyota has at least one entry at every price point and in nearly every segment. To score a recommendation, a vehicle had to perform well in the magazine's initial tests and score above-average reliability results. It also tried to only suggest cars with electronic stability control. Of the 28 recommended vehicles, Honda/Acura had the second most mentions at six, and Ford, Hyundai and Subaru managed two each.
The Detroit brands also made it to the list, but not in a positive way. Consumer Reports compiled a list of 22 vehicles it wouldn't recommend because "they have multiple years of much-worse-than-average overall reliability." General Motors had the most unrecommended models on the list at six, but Chrysler and Ford weren't far behind, with five cars each from their brands not making the grade. The full list of recommendations is available on CR's website.