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Acura RDX Prototype to debut at 2018 Detroit Auto Show

Crossovers make money, plain and simple. Nearly every mainstream automaker sells or is planning to sell some sort of SUV. At the 2018 Detroit Auto Show, Acura will debut the third-generation RDX Prototype. This sleek concept isn't the final production version, but it is a good preview of what we'll see coming down the pipe from Honda's premium brand. Acura says this is the most extensive redesign in more than a decade, indicating that this is a ground-up redesign rather than an overhaul of the model that's been on sale since 2013. While the current model uses a 3.5-liter V6, the new RDX will likely use a turbocharged inline-four, just like the first-gen RDX. That 2007 model was a huge oddball in Honda's naturally aspirated lineup, though turbocharging is far more prevalent today. Look for a variant of Honda's 1.5-liter turbo-four under the hood and some variant of Acura's all-wheel drive system. The teaser video gives us a brief glimpse of the car, and there's more than a little TLX buried inside. Gone is the "beak," replace by the soon-to-be ubiquitous shield grille. All of Acura's current design was previewed with the Precision Concept that showed its face nearly two years ago. We don't have many other details, but we won't have to wait too much longer. Related Video: Design/Style Detroit Auto Show Acura Crossover SUV Luxury acura rdx

2019 Acura RDX compact crossover goes into production in Ohio

Acura has kicked off production of the all-new 2019 RDX, capping a $54 million investment in new technologies and processes at its plant in East Liberty, Ohio, where the compact crossover will be built. It goes on sale starting in June, though prices are yet to be announced. The RDX is Acura's best-selling model, and the 2019 model was designed and developed in the U.S. for the first time. Acura says it's the first in a new generation of vehicles based on its Precision Crafted Performance brand direction, which is based on the Precision Concept and Precision Cockpit concepts from 2016. Honda's investment in its East Liberty Auto Plant brought two firsts for a mass-produced Acura: a new roller hemming process for the crossover's large panoramic sliding moonroof and the use of high-performance structural adhesives to increase body rigidity. It also gets a new multi-layer paint system to handle the new premium exterior color options. The RDX is powered by a 2.0-liter four-cylinder VTEC Turbo engine built in nearby Anna, Ohio. It makes 272 horsepower and 280 pound-feet of torque and is paired with Acura's 10-speed automatic, made at the company's transmission plant in Tallapoosa, Ga. Also notable is the "Super Handling All-Wheel Drive" system, which shifts more power to the rear axle to improve handling. It also gets a new, lightweight Acura-only platform that stiffens the body and adds more interior room and cargo space. Acura is also debuting a new True Touchpad Interface in the RDX that offers a unique one-to-one position with the 10.2-inch center display screen that works a little differently than a traditional cursor interface. You can read our review of it here. Related Video: Featured Gallery 2019 Acura RDX production Image Credit: Acura Plants/Manufacturing Acura Crossover acura rdx

Nice car seeks Millennials | 2018 Acura TLX First Drive

The Acura TLX has a new face. And a rear diffuser. There's also a new A-Spec version with stiffer dampers, quicker steering, a snarlier engine, and snazzy red leather. Plus, every TLX has a revised touchscreen with Apple CarPlay and Android Auto. That pretty much sums up the refreshed 2018 Acura TLX entry-level luxury sedan, which didn't exactly drop into the market with a splash when it launched originally. Is all of that enough to make a difference? Probably not. After a day driving it around southern Indiana and the outskirts of Louisville, Kentucky, the TLX continues to be a perfectly nice car. It's refined and the cabin is well built, but otherwise the sedan is unremarkable. Ah, but there's more going on here than just a mid-cycle refresh. The 2018 TLX is Acura's latest effort following the revised MDX to recast itself as the maker of "precision-crafted performance" cars, inspired by both the NSX and the Precision Concept car shown at the 2016 Detroit Auto Show. It's a top-to-bottom, R&D-to-marketing attempt to better appeal to today's holy grail of customer: the Millennial. To do that, it goes beyond the cars themselves. New Acura commercials are a far cry from an authoritative James Spader rationally extolling the virtues of this and that. There are fast cuts and three images perpetually on screen. There's pulse-pumping music, bright colors, and words like "Geek + Chic" and "Super + Sonic." There are many not-exactly-subliminal images of the NSX. There's a red Power Ranger. It's hip! It's young! It's Millennial! It's also a marketing campaign that has apparently connected with its target generation – well, at least in focus group ratings. "If you look at what the other brands are doing, and particularly the luxury brands, it's so serious," said Jon Ikeda, Acura vice president and general manager. "We're trying to make it more inclusive, not intimidating, more youthful, more optimistic, and more fun. We want to have fun with it. "[The commercials] are trying to set the tone of Acura in general, to make people go, 'OK, I'm interested in that, I want to go drive that.' Now it's up to us to make sure the product reflects that." And Ikeda is actually in a position to make that happen. He's not a business guy or a Mad Men marketing sort – he's moved upstairs after spending decades in design, a tenure that included penning the third-generation TL, the best-selling Acura model of all time and one of the best-looking.