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Acura touts full-line Top Safety Pick+ achievement in new ad

When a vehicle scores a Top Safety Pick+ in Insurance Institute for Highway Safety testing or a five-star rating from the National Highway Traffic Safety Administration, it's a darn big deal. But when an automaker's entire lineup earns the TSP+ honor and gets top marks from NHTSA it's a, um, well, it's never happened before. So congratulations, Acura. The premium Japanese brand is the first automaker to score top marks on the latest IIHS testing while also earning five-star NHTSA ratings across its entire range of vehicle. This, of course, is not the first time it's earned such a distinction – in 2009, and well before TSP+ existed, Acura was the first automaker to boast a lineup filled with TSP and five-star vehicles. With this new, five-vehicle lineup of TSP+ and five stars, Acura certainly has something worth crowing about. That's why it's preparing a new marketing campaign to crow about super-safe ILX sedans and MDX crossovers. Expect to see it on your TV starting on October 18. If you simply can't wait to see what Acura's up to, though, we've got a 60-second spot that features some very disturbing crash-test "dummies." Take a look at the top of the page, and then scroll down for the official press release on Acura's lineup.Related Video: Acura Underscores Industry-leading Safety Performance with Emotional New Marketing Campaign • Acura is the first and only automotive brand to earn 5-star Overall Vehicle Score from the NHTSA and TOP SAFETY PICK+ rating from the IIHS across its model line • High impact and emotional national advertising campaign brings to life Acura's dedication to safety performance • The brand's first-of-its-kind campaign launches digitally on Oct. 15 and on national broadcast television on Oct. 18 TORRANCE, Calif. (Oct. 15, 2015) – Acura has taken a safety leadership position as the only automotive brand to earn a 5-star Overall Vehicle Score in the NHTSA New Car Assessment Program (NCAP) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS) across its entire model line . Based on the brand's commitment to the latest safety design and implementation of advanced safety and driver-assistive technology, Acura earned top overall safety ratings from the U.S. government and the IIHS across its model line. Acura will showcase its leadership in a new high impact and emotional national advertising campaign highlighting the brand's dedication to safety performance.

2021 Acura TLX Review | Back to the future

The best-selling luxury car used to be an Acura. The brand's combination of reliability, quality, design and driving dynamics clearly resonated with buyers. In the past decade-plus, however, those last two elements stopped resonating, while the Acura brand subsequently lost its luxury luster. Simply put, the 2021 Acura TLX is intended to turn things around. Its look is bold and athletic in a way not seen since the best-selling TL of the 2000s, while its long-hood/short-deck proportions are like no Acura that's come before. Although they're usually indicative of a rear-wheel-drive luxury sedan, the TLX remains based on a front-wheel-drive architecture with Acura's brilliant Super Handling All-Wheel Drive system. A return to a double-wishbone front suspension ensures truly charismatic handling. That architecture is also unique to Acura as opposed to being related to the Honda Accord. All of the above adds up to a new TLX that's a far more compelling and competitive luxury sedan. If you're considering a BMW 3 Series, Audi A4 or Mercedes-Benz C-Class, it's definitely worth expanding beyond the German borders and giving Acura a try. It's different to be sure, but different can be good, especially for driving enthusiasts who've seen some zest ooze out of the 3 Series in recent generations. Even its interior is suitably luxurious in quality and distinctive in appearance – it looks like nothing else out there and, importantly, doesn't give off the vibe of an Accord in dress pants. While we're not ready to declare it any sort of class leader, it's worthy of playing with the big boys. What's new for 2021? The TLX was completely redesigned for 2021. What's the TLX interior and in-car technology like? The TLX cabin has a modern, high-tech look that won't be confused with something in a European luxury sedan. Materials quality is excellent, while padded simulated leather on the dash and doors provides an undeniable air of luxury. There are style differences between trim levels as well, most notably the open pore wood trim and ambient lighting in the Advance (above left) and the A-Spec's sport gauges, unique aluminum trim and available red leather (above right). There's still some switchgear shared with Honda – particularly the annoying push-button shifter – but at least Honda makes some nice switchgear.  There are notable, Acura-only exceptions to that. First is the large silver knob prominently placed on the center stack that controls the car's driving modes.

Acura TLX sales stopped over rollaway fears

A bad indicator that could convince customers that affected cars are in park, even when they aren't, has pushed Acura to issue a stop-sale for the V6-equipped TLX sedan. The company has already alerted the National Highway Traffic Safety Administration of the potential safety defect. According to Consumer Reports, the defect is being blamed on unnamed transmission components in the nine-speed-automatic transmissions, which were damaged during assembly. A representative from Acura confirmed to CR that a more complete statement would be coming once the case can be reviewed by NHTSA. At this point, this case isn't a full recall, although it seems quite likely that's the direction it will take. Stay tuned for more.