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Honda recalling 405K vehicles over airbag issue

Honda is in hot water due to an airbag glitch that is causing it to recall 405,400 vehicles. According to the campaign, the supplemental restraints might fire for no apparent reason. 342,000 of the affected vehicles are 2003 and 2004 Odyssey minivans, which gels with a National Highway Traffic Safety Administration investigation we reported on in June.
Joining the Odyssey in the recall is the Acura MDX, with 63,400 units covered from the 2003 model year. Unlike the van, though, the MDX's recall covers Japan and Australia, in addition to the US and Canada. Both vehicles are suffering from an airbag control unit that is prone to malfunction when exposed to electrical noise, a condition that can cause the airbags to deploy without warning. Although no crashes have been reported in such scenarios, there have been some injuries typical of airbag deployment - abrasions and such.
Honda will be mailing recall notices to owners near the end of October, asking them to bring their vehicles into the dealership for installation of an electrical noise filter. The repair will take about an hour and be free of charge. Scroll down for the official announcement from Honda.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Second-generation Acura TLX could inaugurate a turbocharged V6

The second-generation TLX will inaugurate a turbocharged V6 engine developed specifically for the Acura brand, according to a recent report. The six will power a range-topping, performance-oriented variant of the sedan. Honda's luxury division gave us a thinly-veiled preview of the next TLX when it introduced the Type S concept (pictured) at The Quail in 2019. While technical details were left out of the announcement, Car and Driver learned from sources familiar with the company's plans that the sedan will receive a new V6 whose displacement will likely check in at 3.0 liters. It will reportedly make over 300 horsepower thanks to at least one turbocharger. The 3.0-liter will replace the 290-horsepower 3.5-liter V6 available in the current-generation TLX. Several members of the Honda range also use the bigger six, it's notably found in the Ridgeline pickup, but none will receive its replacement; it's Acura-specific. Transmission options remain unconfirmed. C/D added the TLX will receive a turbocharged, 2.0-liter four-cylinder as its entry-level engine. It's related to the four that powers the Honda Accord, and it will spin the front wheels via a 10-speed automatic transmission. All-wheel drive will be offered at an extra cost. The sedan will ride on a new platform, and it will drive better than its predecessor regardless of cylinder count thanks in part to a comprehensively redesigned front suspension. Earlier spy shots depicting heavily-camouflaged test mules suggest the next TLX will look a lot like the Type S concept. It will take Acura's design language in a more evocative direction that will permeate the rest of the range in the coming years. Inside, motorists will find a touchpad-controlled infotainment system like the RDX's. Acura resorted to automotive omerta when asked to confirm or deny the rumors. The company simply told Autoblog it will introduce two new vehicles in the next 12 or so months and unveil a brand-exclusive turbocharged V6, which adds credibility to the report. We'll need to muster a little bit more patience to learn more. Related Video:     Featured Gallery Acura Type S Concept photos View 16 Photos Rumormill Acura Sedan