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2015 Acura TLX configurator ready to spec your 'red carpet athlete'

When Acura launched the new TLX sedan as a prototype at the 2014 Detroit Auto Show it promised that the car would be a "red carpet athlete." Presumably that meant it would mix photogenic looks with an engaging drive. Now, it's your chance to dress up the vehicle for the festivities with its new configurator that's just hitting the Web.
Prices start at $30,995* for the basic 2.4-liter four-cylinder with 206 horsepower and an eight-speed dual-clutch automatic or $35,220 for the least expensive 3.5-liter V6 with 290 hp with a nine-speed auto, but the bill goes all the way up to $44,700 for a V6 with all-wheel drive and the Advance Package (*plus a $895 destination and handling charge for them). Only the six-cylinder can be optioned with all-wheel drive, but all front-wheel-drive models get Acura's slick P-AWS system that steers the rear wheels.
Outside of the available Technology and Advance packages, the options are kept pretty slim. The range of colors is fairly subdued too with shades of black, white and silver, plus dark blue, dark red and a deep brown called Black Copper Pearl. Upholstery options are limited to a few choices for each exterior color.

2022 Acura MDX production officially begins in Ohio for the revamped crossover

Production for the 2022 Acura MDX is officially underway in East Liberty, Ohio. We got to see the MDX Proto late last year, and the final production MDX was revealed a couple months after it in December. Now, Acura is screwing them together. Acura says the new MDX should begin to hit dealerships on February 2. It feels mighty early for a 2022 model year vehicle to already be hitting dealers, but that’s just how Acura is handling it. Only the standard MDX with its carryover 3.5-liter V6 (290 horsepower and 267 pound-feet of torque) will be available at first. WeÂ’ll have to wait until summer for the Type S and its 3.0-liter turbocharged V6 (355 horsepower and 354 pound-feet of torque) to come online, similar to the TLX Type S. Just like the TLX, the MDX is riding on a new platform this year. ItÂ’s designed to be much more athletic and luxurious than before. WeÂ’ll be getting our first turn behind the wheel soon, so youÂ’ll want to come back for the first drive to see how Acura executed. The TLXÂ’s chassis and handling improvements give us high hopes for the MDX to see similar gains in refinement and agility. There is one first for Acura when it comes to the physical production process of the MDX. ItÂ’s the first Acura to use the plantÂ’s new 5,000-ton stamping press. Acura says this new machine allows for “sharper sculpting of the hood and body panels while forming steel and increased amounts of aluminum.”  For all the details we currently know about the MDX, check out our full reveal post here. Related video:

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.