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2019 Acura ILX first drive | New looks, same lackluster performance

Acura knows what it takes to make a fun, compact car that enthusiasts desire. It did so for three decades with the Integra, which eventually morphed into the still fun RSX. Then the ILX came around for the 2013 model year, and the world collectively yawned. It's actually still yawning, and the 2019 redesign isn't doing a whole lot to change that. One might expect more wholesale changes from a car entering its seventh year on the market, but we're still staring down the barrel of the same 201 horsepower 2.4-liter naturally aspirated four-cylinder and trick dual-clutch automatic transmission (which also features a torque converter for low-speed smoothness) from before. These pieces aren't necessarily the problem though. It's enjoyable to thrash the engine out to 7,000 rpm, and the dual-clutch snaps off surprisingly quick shifts when using the paddles in manual mode. It's a bit of a throwback to before all of Honda's performance engines switched to turbocharging for power. It pulls harder the more you wring it out, and begs to be paired with a slick-shifting six-speed manual like it was in the ninth-gen Civic Si. Sadly, everything else outside the powertrain (still) just misses the mark. The greatest part of Acura's old performance compacts was how they made you feel when you were driving them. There was an intimate connection between the driver and road at all times that is sorely lacking from the ILX. Turn in feel is soft and doesn't offer satisfying quick changes of direction. The old chassis feels its age in controlling body movements too. It all culminates in making the ILX feel like a larger car than it actually is. That's not to say the ILX handles poorly, though; it simply does so without any eagerness or feel — just like it has from the beginning. This is unfortunate because the ILX looks better than it ever has. Acura re-did the whole front nose from the A-pillar forward, and it attacked the rear fascia too. We got to check out and drive A-Spec trimmed cars, which add even more aggression to the styling but no performance upgrades. Sure there's three-too-many fake air vents, but the car finally grew some teeth compared to the ultra-bland looks from before. Props for not following the terrible industry trend of totally unreasonably-sized fake exhaust outlets too. The interior isn't as exciting.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

New 2022 Acura MDX platform to underpin future Hondas

The 2022 Acura MDX introduces a new platform to the Acura and Honda lineup called the Global Light Truck Platform, and it's currently exclusive to the MDX. The new 2021 Acura TLX is also built on a totally new platform that isn’t shared with any other Honda or Acura. Going further back, when the redesigned 2019 RDX debuted, Acura said that model was built on “a new-from-the-ground-up, Acura-exclusive platform." ThatÂ’s three totally-new and Acura-exclusive platforms in a short time period, and it got us thinking. What is Acura up to here?  Most manufacturers these days are increasingly going in the exact opposite direction. VolkswagenÂ’s MQB architecture underpins everything from the hot hatch GTI to the gigantic Atlas. ToyotaÂ’s TNGA platform has multiple sizes/versions, but Toyota still considers them related and will tell you that TNGA is the basis of cars from the Corolla on up to the Highlander, plus the Lexus UX and ES. You can find similar stories all across the industry, in both luxury and non-luxury brands. Acura, on the other hand, appears to be taking a totally different approach. To get some clarity on strategy, we reached out to Acura. The answers are multifaceted, but Acura says it's spending money where it pays dividends for performance — but there's also more sharing between models than it might look like on the surface. “The definition of what constitutes a 'common platform' varies by automaker,” Acura exclusively told Autoblog during a wide-ranging e-mail interview involving the input of numerous engineers and product planners. “For us, the most fundamental value is to maintain the same carry points throughout production and enable us to produce different vehicles in the same manufacturing environment.” As an example, the TLX and RDX feature similar carry points in the chassis to enable their production on the same line, but thatÂ’s where the two diverge. “The TLX is different in that it has a bespoke platform that is not shared with any other Acura or Honda vehicle,” Acura says.