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Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."

2020 Acura TLX PMC Edition Driveway Test | Shine bright like a ... ruby

Valencia Red Pearl. That’s the story with the 2020 Acura TLX PMC Edition. We got to see this limited edition TLX sedan at the New York Auto Show last year, but now itÂ’s in my driveway. The show lights donÂ’t do this paint justice. The setting sun reflecting off the deep and vibrant red ... now that's how this car is meant to be gazed upon. Like I mentioned in the video walkaround above, the TLX PMC Edition is hand-assembled at the Performance Manufacturing Center in Ohio. The body-in-white is trundled across town to the NSX supercar factory where those technicians do the rest to make it road-worthy. All 360 of them are being wrapped in their own special car covers and delivered to dealers on an enclosed truck to make sure it arrives without a single exterior flaw. About that paint Valencia Red Pearl is a $6,000 paint option on the Acura NSX. On the TLX PMC, itÂ’s $0. The paint process itself is time consuming and intensive. Acura says the vibrancy and high-color saturation is thanks to nano pigment technology.  “Engineered using mica, metal flake and super-high transparency nano pigments, the paint is applied using PMC's advanced robotic paint system in multiple base coats to enhance color intensity. This is followed by two clear coats to increase the paint's luster,” AcuraÂ’s description reads. 2020 Acura TLX PMC Edition View 43 Photos The five-day process is well worth it. IÂ’ve tried my best to illustrate it through photos and video, but itÂ’s still not representative enough of this red paint. It has a depth and shimmer to it, as if the body panels were a swimming pool, awaiting a cannonball dive into the deep end. This car being an exclusive, special edition vehicle hasnÂ’t destroyed the value proposition either. In actuality, the TLX PMC is the one to buy if you want a fully-loaded TLX. Acura doesnÂ’t allow you to option the A-Spec and Advance packages together with the standard TLX, but both of those are included with the PMC Edition. If you were able to combine all those packages, the final price would ring up to $50,650. The final price on our test car is $50,945, including the $1,995 destination charge on the sticker. Basically, youÂ’re getting every option in the book at around list price, plus all of the special PMC Edition extras for next to nothing. Why yes, of course weÂ’ll have the PMC Edition. It drives just like the TLX A-Spec — check out our full review of that car here.

Honda is spending $124 million on a new wind tunnel facility in Ohio

Ford isn't the only company building a multi-million dollar wind tunnel this year. Honda is also getting in on the action. Its new facility will cost less than Ford's at $124 million, and construction begins this summer. It will be built at the Transportation Research Center in Ohio, which is where Honda's NSX proving grounds are located. Honda will install a five-belt rolling road in the tunnel for testing of more pedestrian vehicles, and a wide, high-speed, single belt version for testing of sports cars and race cars. However, it seems the Honda facility will only be capable of testing wind speeds of up to 192 mph, whereas Ford claims a top speed of 200 mph. Cameras and microphones will also be set up inside the testing area at the Honda tunnel to help find wind noise trouble spots. Honda won't necessarily be the only company using the new wind tunnel either. The facility will be available for other groups and companies to use. There are even secure bays those groups can use for their work. Related Video: