2014 Acura Mdx Tech Pkg on 2040-cars

Auto blog

2022 Acura NSX Type S is revealed as the most powerful NSX ever

The 2022 Acura NSX Type S is here, and it's the most impressive NSX the company has created. It now makes 600 horsepower and 492 pound-feet of torque, increases of 27 ponies and 16 pound-feet. But that's only the tip of the many little changes Acura has done to make this the ultimate NSX. Gaining that extra power involved quite a few little changes. The engine now gets larger turbochargers borrowed from the GT3 race car. The various intakes have been changed for improved cooling and airflow. The main front grille has been enlarged to allow more air into the radiators, and the outboard grilles now feature ducting for air curtains that help direct air to the side intakes. Those intakes feed more efficient intercoolers. The batteries even feature greater capacity. Power isn't the only area to receive upgrades. The Type S gets a carbon fiber roof for slightly less weight and a lower center of gravity. The aerodynamics have been tweaked with a new carbon fiber splitter, side skirts, rear spoiler and a GT3 race car-inspired rear diffuser, all of which help with downforce. The adjustable suspension, all-wheel-drive system and transmission have all been retuned for sportier driving. The latter shifts faster now and has a Rapid Downshift mode that allows you to shift to the lowest possible gear with one half-second paddle pull. Even the tires are stickier Pirelli P-Zeroes designed specifically for the NSX Type S. All of these improvements mean that the Type S is a full two seconds faster around Suzuka than a regular NSX. And if you need just that little bit more in the performance department, there is a Lightweight Package. It costs an extra $13,000 and adds carbon ceramic brakes, a carbon fiber engine cover and carbon fiber interior parts. Total weight savings is 58 pounds. Acura did pay some attention to styling, too. On top of the more aggressive aerodynamic bits, the grille has a new shape that has hints of the corporate pentagonal grille. The grille mesh is even steel instead of plastic now. The lights get dark lenses, and all the badging, mirrors and door handles are finished in black. Type S decals adorn the rear fenders. Inside, there's an Alcantara headliner and NSX and Type S logos embroidered in the seats and dashboard. One of the cars in the gallery at top is painted in an exclusive Gotham Gray matte metallic color, which will only be applied to 70 cars.

NHTSA gives okay for three automakers to skirt tire-related recalls

BMW, Honda, and Mercedes-Benz are all going to avoid small recalls, after the National Highway Traffic Safety Administration issued petitions for "findings of inconsequential noncompliance" to the three manufacturers, according to Tire Business. Basically, the petitions allow the brands to avoid recalls for some very, very minor issues.
BMW had tire placards on 364 X6 M CUVs that stated the car could only handle four passengers, when in reality it had room for three in the back. Actual plausibility of fitting three real humans in the slope-roofed Bimmer aside, the Munich-based manufacturer argued it was inconsequential, as the placards were correct regardless of the number of passengers.
Honda's case focused on 212 2011 and 2012 Acura TSX sedans equipped with 18-inch wheels. The TPMS systems on these cars were set for 17-inch wheels, rather than the larger hoops, but even with the lower settings, the tires maintain adequate load capacity.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.