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This is why Acura hasn't yet announced its EV strategy

Despite parent company Honda's green and friendly brand image, luxury marque Acura hasn't made a grand statement about electrifying their lineup. Even as brands like Jaguar, Land Rover, Bentley, and Infiniti pledge to entirely electrify their lineups in the coming decade, Acura has held back. The reason, according to Acura head honcho Jon Ikeda, is that it's focusing on reestablishing itself as a performance brand. In a wide-ranging interview with Automotive News, Ikeda says Acura came out of the gate strong in 1986 and did well for the first 20 years, but when the bottom fell out of the market in 2008 the brand experienced "growing pains." That spawned a period of self-reflection and, as Ikeda puts it, "What are we about?" The decision was made to go back to Acura's roots as the performance division of Honda. "That's what Acura is. That's what I fell in love with," Ikeda says. Ikeda joined Honda in 1989, but his promotion to Acura boss in 2015 was a surprise to many, including himself. That's because Honda had a tradition of putting engineers at the helm, and Ikeda was a designer, responsible for the looks of such cars as the FSX concept, 2001 Civic Coupe, and beloved 2004 Acura TL. 2021 Acura TLX Advance View 38 Photos When asked by AN whether Acura is worried that luxury competitors are putting stakes in the ground to claim EV brand identities, Ikeda says no. "For us as a brand, we needed to kind of refocus and reestablish ourselves as a performance brand... We want everybody to understand where we are, what we're about first. Even if we go electric we will continue to be a performance division of Honda and performance will be our focus." To earn its performance street cred, Acura poured resources into the second-gen NSX hybrid supercar, which served as testbed for how electricity can work harmoniously with performance. They will continue to campaign IMSA race cars to earn trophies as proof, and Ikeda also wants to bring more Type S models to the lineup. Ikeda says Acura is still in the process of rebuilding its foundation, but when he's done he expects people to associate Acura with performance. That sure seems ambitious to us, but products like the new TLX are a helpful stepping stone. It also explains why Acura is investing in different platforms to differentiate itself from Honda. To be clear, Ikeda isn't ruling out electrification.

2020 Acura MDX PMC Edition coming to L.A. Auto Show

The Acura TLX PMC Edition debuted at the New York Auto Show earlier this year, the 2020 Acura MDX PMC Edition takes its turn in Los Angeles on November 20. The MDX PMC, hand-built at the Performance Manufacturing Center like the Acura NSX and TLX before it, will be limited to 330 units. The 300 examples destined for the U.S. and 30 for Canada represent 30 fewer units than the quota for the TLX PMC. That could translate into tighter demand for the MDX PMC, since the standard crossover does about 70 percent more business in the U.S. than the standard sedan. The doted-on MDX PMC follows the formula of combining Valencia Red Pearl paint with the normally-exclusive Advanced and A-Spec packages. Dark contrasts come from the body color grille surrounding gloss-black mesh, black chrome exhaust finishers, gloss-black decorating the roof, antenna, exterior mirrors, window molding, rear license plate garnish, and door handles, and gloss black 20-inch wheels. Inside is found an A-Spec steering wheel backed by metal-finished paddle shifters, black Milano leather seats with Alcantara inserts, red stitching throughout, and an individually numbered plaque identifying the build number. Extra luxury kit includes GPS-linked climate control, climate-controlled front- and second-row seats with second-row captain's chairs, and 10-speaker ELS Studio audio. The engine specs don't change, those being a 3.5-liter V6 with 290 horsepower and 267 pound-feet of torque shifting through a nine-speed automatic. Super-Handling All-Wheel Drive keeps the power in shape. When the automaker laid down a marker for the TLX PMC price, it said to expect something around $50,000, the final figure after destination coming in at $50,945. Acura says to expect the MDX PMC to figure in the "mid-$60,000 range," so don't be surprised at $66K minus some change. 

1997 Acura SLX gets 350 actual Acura horsepower for Radwood

For the Radwood Orange County, Calif., car show, a show themed around 1980s and 1990s cars, Acura is bringing a variety of its original models including a 1991 NSX and a 1986 Integra. The company is also bringing something obscure, a 1997 Acura SLX, the brand's first SUV, offered from model years 1996 to 1999. In some ways, it's something Acura might not want to highlight, since it's really a rebadged Isuzu Trooper, just as the original Honda Passport was a rebadged Isuzu Rodeo. But this SLX is special; it has real Acura power under the hood. The project was led by Acura engineers and Pikes Peak racing drivers James Robinson, Paul Hubers and Jordan Guitar, and the frame and body restoration as well as the powertrain swap was done entirely in-house at Honda R&D in Ohio, according to Acura rep Andrew Quillin. The team pulled out the original naturally aspirated 3.2-liter V6 that made just 190 horsepower and 188 pound-feet of torque, and dropped in a turbocharged 2.0-liter inline-four from a new Acura RDX. That engine also received a new intake, exhaust, turbo and ECU tune, which brought power up to an estimated 350 horsepower and 340 pound-feet of torque, similar to the Graham Rahal Performance RDX. Not only that, but the old-school four-wheel-drive system and live rear axle were dropped in favor of the RDX's indpendent suspension and torque vectoring "Super Handling All-Wheel Drive." "Dropped in" is a mischaracterization, though, as Acura had to weld new subframes front and rear to the existing frame to get the transverse engine and modern suspension to fit. Acura was careful to keep the SLX looking as close to the original as possible. On the outside, Acura repainted the SLX in a modern red paint available on the RDX, but retained the champagne lower moldings. The stock wheels were replaced with 17-inch Fifteen52 wheels, but they have a very similar design and finish to the original wheels. A hard-shell spare tire cover was added, and a simple "SH-AWD" badge on the back is the only hint at what's under the body. The interior was restored at the company's L.A. design studio, where the upholstery was redone in a gray "gathered" leather like you would have seen when it was new. A bit of gray wood trim updates the interior slightly. The RDX's push-button starter and shifter buttons have been added to the center console, shift paddles behind the original steering wheel, and an aftermarket instrument cluster mounted to the steering column.