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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2016 Acura ILX, for better or worse [UPDATE]

Unfortunately, the slick-shifting six-speed manual transmission has been discontinued. UPDATE: A previous version of this story incorrectly stated that the 2.4-liter engine in the 2016 ILX is the same unit found in the Honda Civic Si. The ILX's new engine is the same direct-injected four-cylinder found in the new TLX. The text has been edited to reflect this. "It's just a badge-engineered Honda Civic." This (uninformed) criticism has been leveled at the Acura ILX since the premium compact arrived on the scene to duke it out with the Buick Verano and, more recently, the Audi A3 and Mercedes-Benz CLA-class. For model year 2016, Acura will attempt to address the car's critics, issuing a major reshuffle of the sedan's lineup along with the typical sheen of a mid-cycle refresh. Following up on the discontinuation of the ILX Hybrid for 2015, Acura is dispatching the antiquated pairing of the base 2.0-liter four-cylinder and five-speed automatic for 2016, and simply slotting in the standard powertrain of the TLX. The 2.4-liter four-cylinder produces 201 horsepower and 180 pound-feet of torque, with peak output arriving at 3,600 rpm. The ILX also benefits from the same eight-speed, dual-clutch transmission found in the TLX. Unfortunately, the slick-shifting six-speed manual transmission we've always enjoyed has been discontinued. Sad trombone, indeed. Powertrain tweaks aside, Acura has issued a pretty handsome freshening for 2016. The ILX was always a handsome offering, but the new front and rear clips are improvements. Acura's love-it-or-hate-it JewelEye headlights have been grafted onto the ILX, while the grille, a traditional weak point for the brand, is perhaps one of the best we've seen out of the company in several years. The rear taillights also received some attention, although it was the back bumper that saw the biggest update, with the lower section getting a sportier look. Acura will also add a new A-Spec package for 2016, which replaces the standard 17-inch wheels with 18s, adds "Euro-style" stitching to the steering wheel and adds black Lux Suede inserts to the seats, along with a flurry of smaller aesthetic tweaks. The A-Spec can be added alongside the existing Premium and Technology Packs. Acura hasn't released any interior images as of this writing, although we'll be sure to snap a few following today's debut conference at the 2014 Los Angeles Auto Show. Until then, scroll down for the official press release from Acura.

2023 Acura TLX adds a couple of service amenities, price increases

The Acura TLX busted out an all-new second generation for the 2021 model year, one-upping that with a TLX Type S, and ringing the bell with the TLX Type S PMC Edition for the 2023 model year. With the fireworks still echoing from all that, 2023 will be an otherwise quiet year for the sedan range. The upgrades are service oriented, the automaker throwing in three years of AcuraLink and the Security and Remote packages free. The Remote Package can speak directly to the car with commands like remote start and stop or lock and unlock, or owners can give the car commands through Amazon Alexa Auto. Alerts like Find My Car and Stolen Vehicle Locator can keep tabs on the car's location, worried parents can keep tabs on teens with features like Geofence Alert and Speed Alert. The Security Package handles matters like crash notifications, calls to emergency services, and roadside assistance. Acura's also added its Maintenance Package to the stock offering. This gets two years or 24,000 miles of scheduled maintenance like oil changes and tire rotations. Any remaining balance can be transferred to a new owner if the car is sold before the time or mileage limits are reached. Finally, it's not mentioned in the press release, but the 2.0T in base spec with SH-AWD and the 2.0T with the Technology Pack and SH-AWD are missing from the 2023 price list. That leaves eight models in the range thanks to the addition of the PMC Edition.  Prices for the holdovers are up, surprise, surprise. MSRPs for the 2023 TLX range, including the $1,095 destination charge for the standard sedans and the $1,995 destination charge for the PMC Edition, and the changes from 2022, are: TLX 2.0T: $40,745 ($750) TLX 2.0T Technology Pack: $44,745 ($750) TLX 2.0T A-Spec Pack: $47,495 ($750) TLX 2.0T A-Spec Pack SH-AWD: $49,695 ($750) TLX 2.0T Advanced Pack SH-AWD: $51,945 ($950) TLX 3.0T Type S SH-AWD: $56,445 ($1,650) TLX 3.0T Type S SH-AWD with Performance Wheels and Tires: $57,245 ($1,650) TLX 3.0T Type S SH-AWD PMC Edition: $63,995